Liza Urla - author of Gemologue

What was your favourite part of creating GEMOLOGUE: Street Jewellery Styles & Styling Tips?  

I was so flattered to learn that such a reputable publisher - many of whose books I own - got interested in publishing my jewellery street style book. GEMOLOGUE: Street Jewellery Styles & Styling Tips turned out to be unique, and nothing like this exists in the book market. In order to put together my book, I went through my jewellery photography archives dating all the way back to 2009. It brought so many wonderful memories from trips I was fortunate to take around the world from South America, the Middle East and all the way to Asia. For the first time since starting GEMOLOGUE almost 10 years ago, I was able to present to my followers and jewellery lovers around the world with something tangible and made with love.

Back in 2009, jewellery designers did not allow to photograph their pieces as the digital world was still unchartered territo­ries for them. In a way GEMOLOGUE started as a beautiful anthology of jewellery street style images, as I could not photo­graph jewellery brands directly. GEMOLOGUE: Street Jewellery Styles & Styling Tips captures the jewellery journey I have been sharing with my community over all these years.


With GEMOLOGUE: Street Jewellery Styles & Styling Tips being a very visually pleasing book, do you think that the cover plays an important part in the buying process and do you think it represents Street Jewellery Styles & Styling Tips well?

Selecting a cover was a tough process and together with ACC, who were instrumental in helping me to put this book togeth­er, we selected a clean cover with my favourite way of styling jewellery. My favourite part of the cover is my face encrusted with pearls, the look which went viral during London Fashion Week and attracted attention to jewellery as a medium to self express yourself. The final cover get the message across that the book is about jewellery and various styes of jewellery.

Looking at your blog, I notice you also enjoy travelling and posting pictures of your travels whilst expressing your love of fash­ion. Does seeing jewellery from different parts of the world inspire your jewellery choices in your book GEMOLOGUE: Street Jewellery Styles & Styling Tips?

GEMOLOGUE stands for “a dialogue about gems”, where I daily celebrate fine, costume and vintage jewellery in fashion and travelling context. My goal is to encourage, educate, and inspire all women across the globe through my personal style. Fea­turing inspirational and eye-catching photographs, encompassing costume and tribal jewellery as well as fine, my new book combines street-style photos with my signature styling within a fashion context.


Was it important for you to show all types of styles to make this book more relatable to a varied audience, not necessarily ones you would wear?

The purpose of the book is to inspire the readers to find their own jewellery style by showing them various jewellery styles - tribal, chic or gothic jewellery styles I captures across continents - and to show that you can self-express yourself not only through fashion but through jewellery as well.


As an author, do you find inspiration upon any other jewellery books?

I love jewellery books and I have a shelf dedicated to my favourite jewellery books, many of which are form ACC. One of my favourites is “Understanding jewellery”: a must read for any jewellery lover.


Did you come across any specific challenges in writing GEMOLOGUE: Street Jewellery Styles & Styling Tips?

It was rather challenging to choose the best photos from 9 years’ worth of archives. I even have enough material for Part II and Part III of GEMOLOGUE: Street Jewellery Styles & Styling Tips! I also had to give careful thought as to which jewellery styling tips to add to this visual jewellery encyclopaedia.


Whilst on your website, I came across the ‘I DO’ section. Is wedding based jewellery; styles something you may consider doing a book on in the future?

I love exploring the dazzling variety of bridal jewellery styles and preferences as well as some alternative preferences of a modern bride. I just got married, and picking my bridal looks was a very exciting and special challenge. As for the bridal book, who knows maybe one day!