"This collection is a treasure trove full of beautiful details. A worthy keeper for history, vintage and design buffs." Toronto Guardian
"A visual reminder of the days when Canada was a work of the imagination." National Post
"A book that aims to show how Canadian Pacific's artists developed a uniquely Canadian voice, and shaped perceptions of the nation." CBC Arts
Canadian Pacific: Creating a Brand, Building a Nation
is the intriguing story of the private railway company that pushed political unification and shaped the country's image. Up to now virtually nothing has been published about Canadian Pacific's decisive role in "branding" the nation at home and abroad. As a global travel and transportation empire and Canada's main private land owner, Canadian Pacific became a key sponsor of tourism and immigration. These and numerous other activities were publicised with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent. Utmost care was taken in digitally restoring and reproducing the priceless Canadiana as accurately as possible. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day. The Premium Edition is a larger and technically more sophisticated version of the book's Standard Edition printed with special colours and varnishes. It comes in a hand-crafted collector's case with a wood veneer cover, symbolising the natural beauty of Canada, and contains some additional images.