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Reinventing the Company in the Digital Age

Reinventing the Company in the Digital Age

Text by Francisco Gonzalez
Text by Philip Evans
Text by Kenneth Cukier
Text by Haim Mendelson
Text by George Day
Text by Joan E. Ricart
Text by Chris Warhurst
Text by Geoffrey Moore
Text by Stewart D. Friedman


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Full Description

The seventh edition of BBVA’s annual series is dedicated to analyzing the key issues of our time, with the objective of helping people understand the forces that are influencing our world. This book examines how the information technology driven revolution is influencing the very foundation of how the great majority of us work and do business.

This is tantamount to discussing how the digital revolution is shaping the future of the economy, society, and our daily lives. To succeed in this new era big organizations that have until now been profitable and able to lead their industry for decades are confronted with the need for radical change.

23rd Jul 2015
Paperback / softback
World excluding Spain, Portugal, US & Canada
280 mm x 240 mm
452 Pages
100 color, 25 b&w
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