In this edition of the Trade Fair Design Annual,
the authors not only show the best trade fair stands of the past year with the usual wealth of images, they also dedicate themselves to the displays at the last Expo. While in Milan the largest annual trade fair in the world 21 million visitors immersed themselves deeply into the universe of the 145 exhibiting nations and were able to get to know their cultural identity, economic strengths, new projects and innovations, the exhibitors from around the world also delivered a statement about their distinctive identity and promising innovative strength with the individual and accomplished design of their trade fair stands. It is no secret that trade fairs can sometimes be like funfairs... Text in English and German.