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Typography Design and Application in Branding

Typography Design and Application in Branding

By (author) Artpower International Publishing


Publishing 9th Jan 2023
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    • Presents a process-based approach to help beginners know the importance of font in brand design
    • A comprehensive visual collection of business cases provides readers a wealth of exercise material
    • Foundational concepts and techniques along with references of VI design teaches readers how to choose the appropriate fonts for different types of companies
    Full Description

    This book focuses on typography in branding and explains in detail the basic techniques of typography – stroke design and typeface graphic – in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design. From logo to slogan, to visual identity design, unlock the mystery of font design with Typography Design and Application in Branding.

    About the Author

    Artpower International Publishing Co., Ltd. established in 2008, has always been focusing on book publishing related to art and design. Now, Artpower has become one of the most professional art and design book publishing agency in the Asia-Pacific region. Publications cover art, photography, fashion, graphics, furniture, architect, interior, landscape and etc.

    Artpower International
    Publish date
    9th Jan 2023
    260 mm x 185 mm
    296 Pages
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