The Form of Success - Design as a Corporate Strategy

Front cover image

Peter Zec

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9783899392098
Paperback
Red Dot Edition
Territory: World excluding Germany, Korea and Taiwan. Singapore and Spain non-exclusive.
Size: 230 mm x 140 mm
Pages: 144
Illustrations: 200 colour
Name of series: Designing Success

RRP £17.00

  • Takes account of the social and economic changes of recent years and provides companies with a guideline that explains how they can achieve success with the help of design

20 years after the publication of the first edition of the book Designing Success, Professor Dr. Peter Zec, an expert on design and business communications, now presents a comprehensively revised version of his book that has long been out of print. Designing Success - Design as a Corporate and Product Strategy takes account of the social and economic changes of recent years and provides companies with an up-to-date guideline that explains how they can achieve success with the help of design. The book highlights the important role that design can play not only in product development, but also for the strategic orientation of an organisation - both in business management, as well as in company and product communication. The author furthermore offers numerous best-practice examples to illustrate how well-known companies have used design in the past in order to be successful in the market.

Contents: I. General introduction into design; II. Specific introduction into design as a business strategy; III. Product development and design; IV. Product communication and design; V. Corporate management and design.

The author Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. He has published the following books among others: Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Orientierung im Raum (2002), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas - Better by Design (2006), Who's Who in Design (2003; 2007), The Design Value - a Strategy for Business Success (2010), Homo Ex Data - The Natural of the Artificial (2017) and The Form of Simplicity - Good Design for a Better Quality of Life (2018).