{"version":"1.0","provider_name":"ACC Art Books UK","provider_url":"https:\/\/www.accartbooks.com\/uk","author_name":"ACC Art Books UK","author_url":"https:\/\/www.accartbooks.com\/uk","title":"The Chocolatier's Shop - ACC Art Books UK","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"3drnkC6bbx\"><a href=\"https:\/\/www.accartbooks.com\/uk\/book\/the-chocolatiers-shop\/\">The Chocolatier&#8217;s Shop<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.accartbooks.com\/uk\/book\/the-chocolatiers-shop\/embed\/#?secret=3drnkC6bbx\" width=\"600\" height=\"338\" title=\"&#8220;The Chocolatier&#8217;s Shop&#8221; &#8212; ACC Art Books UK\" data-secret=\"3drnkC6bbx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.accartbooks.com\/uk\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401487832-04-1-600x781.jpg","thumbnail_width":600,"thumbnail_height":781,"description":"Title: The Chocolatier's Shop, Pages: 288 Pages, Publish Date: 12th Nov 2024, Author: The proud collective of Callebaut Chefs, ISBN: . The Chocolatier&rsquo;s Shop is the professional bible for the true professional. In this book you will find answers to all questions to start or grow your chocolate shop.PREFACE 7 THE CONTRIBUTORS 8 1 LEAD WITH THE &ldquo;WHY&rdquo; 15 Your purpose: why would your business be relevant to people? 18 Your uniqueness: how are you different? 20 Your offer: what will you create, produce, and sell? 23 2 NEW OR EXISTING BUSINESS? 33 Starting from scratch 40 Taking over an existing business 45 Continuing an existing (family) business 47 3 UNDERSTANDING YOUR MARKET (POTENTIAL) 51 Research your market 55 Identify your target audience 58 Test your products and ideas 62 Develop your route(s) to market 63 Breaking it down: different routes to market for artisan chocolate around the world 64 Position your brand 73 Draft your business plan 75 Learn as you go 80 4 CREATE YOUR BRAND 83 Shape your brand identity 86 Protect your brand 98 Expand your brand identity to brand experience 100 5 IT&rsquo;S ALL ABOUT THE EXPERIENCE 103 From product to experience marketing 106 A unique brand experience 110 Create your own brand experience 117 6 MARKETING STRATEGY 121 The 6 Ps of marketing 125 Network in the right spaces 133 Traditional advertising 135 Digital presence 136 Your marketing plan 146 7 YOUR FINANCES: BUDGETING AND CASH FLOW 155 Money, money, money&hellip; where to start? 158 Tool 1: Budget plan 161 Tool 2: Cash flow (projection) plan 168 8 FUNDING OR SAVINGS? THE MONEY TO GET STARTED 175 Calculate funds and investments 178 Savings-based starting point 184 External funding: where to find the funds? 187 9 STAFF &amp; HIRING: BUILD YOUR TEAM 191 By yourself, or as a team? 195 Recruitment and hiring 198 Training and coaching 211 When is it time to hire new roles? 218 Hiring or outsourcing? 221 10 PRODUCT RANGE: YOUR PORTFOLIO 225 Think shelf life first 229 The ideal product range 234 Core and secondary products 236 Typical chocolate products 239 Production schedules and management 248 Optimise your product range 256 Expanding your product portfolio 265 Innovation: pilot new ideas 266 11 FROM BRAND TO WORKSPACE 269 The essentials 272 Brick-and-mortar shop 291 Online store 294 Virtual or physical &mdash; which comes first? 296 Service and delivery logistics 300 12 CHOCOLATE: A TIMELESS BUT SEASONAL INDUSTRY 305 Remember the basics 309 Dare to navigate the trends 311 Anticipate the future 314"}