{"id":15107,"date":"2020-06-05T23:42:33","date_gmt":"2020-06-05T23:42:33","guid":{"rendered":"https:\/\/www.accartbooks.com\/uk\/book\/the-bauhaus-brand-1919-2019\/"},"modified":"2026-03-26T18:10:51","modified_gmt":"2026-03-26T18:10:51","slug":"the-bauhaus-brand-1919-2019","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/uk\/book\/the-bauhaus-brand-1919-2019\/","title":{"rendered":"The Bauhaus Brand 1919-2019"},"content":{"rendered":"<div>\n<p>The Bauhaus was distinguished  neither by function nor by use but rather by symbolism. Whether square,  triangle, or circle; whether Wilhelm Wagenfeld&#8217;s lamp, Oskar Schlemmer&#8217;s  &#8216;Kopf&#8217; (head), or white cubes with flat roofs: the Bauhaus created  iconic visual symbols and a style that is neither functional nor social  but visually striking.<\/p>\n<p>Walter Gropius, founder of the Bauhaus,  from the outset sought to develop the school into a brand &#8211; and he  succeeded. More than eight decades after its forced closure, the Bauhaus  is more present than ever before in consumerism, politics, and culture  alike. It has become a participative brand that escapes centralised  control entirely. It has been, and continues to be, forged collectively  by countless designers, manufacturers, and consumers. Yet its founders&#8217;  initial pledge for functionality and social commitment remains  unfulfilled.<\/p>\n<p>In this book, Philipp Oswalt, former director of  Foundation Bauhaus Dessau, explores the development of the Bauhaus brand  and its use around the world, illustrated with some 950 images that  highlight the vast range of Bauhaus appearances from a century.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this book, Philipp Oswalt, former director of Foundation Bauhaus Dessau, explores the development of the Bauhaus brand and its use around the world, illustrated with some 950 images that highlight the vast range of Bauhaus appearances from a century.<\/p>\n","protected":false},"featured_media":15108,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5568],"product_tag":[],"class_list":{"0":"post-15107","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-art","7":"author-by-author-philipp-oswalt","8":"publisher-scheidegger-und-spiess-ag-verlag","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Bauhaus Brand 1919-2019 - ACC Art Books UK<\/title>\n<meta name=\"description\" content=\"Title: The Bauhaus Brand 1919-2019, Pages: 336 Pages, Publish Date: 24th Feb 2020, Author: Philipp Oswalt, ISBN: 9783858818560. In this book, Philipp Oswalt, former director of Foundation Bauhaus Dessau, explores the development of the Bauhaus brand and its use around the world, illustrated with some 950 images that highlight the vast range of Bauhaus appearances from a century.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/uk\/book\/the-bauhaus-brand-1919-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bauhaus Brand 1919-2019 - ACC Art Books UK\" \/>\n<meta property=\"og:description\" content=\"Title: The Bauhaus Brand 1919-2019, Pages: 336 Pages, Publish Date: 24th Feb 2020, Author: Philipp Oswalt, ISBN: 9783858818560. 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