{"id":15436,"date":"2020-06-24T11:10:35","date_gmt":"2020-06-24T11:10:35","guid":{"rendered":"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-for-beginners\/"},"modified":"2026-01-09T08:35:31","modified_gmt":"2026-01-09T08:35:31","slug":"logo-design-in-branding","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/","title":{"rendered":"Logo Design in Branding"},"content":{"rendered":"<p>Philip Kotler, the father of modern marketing, once said, &#8220;An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers.&#8221; The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process. Commonly used techniques are listed, teaching you how to design an excellent LOGO.<\/p>\n<p>Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO. The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas. From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This book has a wealth of basic knowledge and breaks down the elements of logo design. 70+ design cases are explained in detail, with high resolution colour illustrations and references to various styles.<\/p>\n","protected":false},"featured_media":15596,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5597],"product_tag":[],"class_list":{"0":"post-15436","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-design","7":"author-by-author-artpower-international-publishers","8":"publisher-artpower-international","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo Design in Branding - ACC Art Books UK<\/title>\n<meta name=\"description\" content=\"Title: Logo Design in Branding, Pages: 298 Pages, Publish Date: 24th Apr 2023, Author: Artpower International Publishers, ISBN: 9789881879967. This book has a wealth of basic knowledge and breaks down the elements of logo design. 70+ design cases are explained in detail, with high resolution colour illustrations and references to various styles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo Design in Branding - ACC Art Books UK\" \/>\n<meta property=\"og:description\" content=\"Title: Logo Design in Branding, Pages: 298 Pages, Publish Date: 24th Apr 2023, Author: Artpower International Publishers, ISBN: 9789881879967. This book has a wealth of basic knowledge and breaks down the elements of logo design. 70+ design cases are explained in detail, with high resolution colour illustrations and references to various styles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ACCArtBooks\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T08:35:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789881879967-04-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@accartbooks\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/\",\"name\":\"Logo Design in Branding - ACC Art Books UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/logo-design-in-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789881879967-04-1.jpg\",\"datePublished\":\"2020-06-24T11:10:35+00:00\",\"dateModified\":\"2026-01-09T08:35:31+00:00\",\"description\":\"Title: Logo Design in Branding, Pages: 298 Pages, Publish Date: 24th Apr 2023, Author: Artpower International Publishers, ISBN: 9789881879967. 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