For over a year, the coronavirus has been holding us in its grip. Live events and brand experiences are either not possible at all or only with significant restrictions. The consequences and problems for the industry are enormous. But alongside this, it enabled us to learn a lot, surprise us and fascinate us with new ideas. Digital and hybrid experiences have developed dynamically, initiating new and creative approaches that are to be perfected over the forthcoming years.<\/p>\n
This edition of the Event Design yearbook 2021-2022<\/em><\/strong> builds bridges between events before and since the coronavirus, between analogue, hybrid and digital events.<\/p>\n Text in English and German.<\/p>\n","protected":false},"excerpt":{"rendered":" For over a year, the coronavirus has been holding us in its grip. Digital and hybrid experiences have developed dynamically, initiating new and creative approaches that are to perfected over the forthcoming years. Text in English and German.
AN INDUSTRY BETWEEN EXISTENTIAL FEAR
\nAND INNOVATIONS 6
\nIntroduction by Katharina Stein
\nINTERVIEWS
\nINTERACTION
\nTorsten Fremer, Klubhaus 58
\nCONTACTLESS FUTURE
\nRobin Palleis, MILLA & PARTNER 82
\nHYBRID EVENTS
\nJulia Kullmann, facts and fiction 106
\nTHE HUMAN AVATAR
\nAlexander El-Meligi, Demodern 126
\nCREATION
\nPetra Lammers, onliveline 174
\nSCIENCE
\nJan Drengner, Hochschule Worms 202
\nPUBLIC
\nHyundai Motorstudio Hanam 10
\nflora&faunavisions for Hyundai Motor Company
\nLVL – Hybrid Events 14
\nkubix for Veritas Entertainment GmbH, Berlin
\nFIFA Clock (Concept) 18
\nACTLD for The Planners Event Management
\nSwarowski Lichtfestival 2019 22
\ninsglück for D. Swarovski Tourism Services
\nUnsere Geschichte schreibt Zukunft 26
\nfischerAppelt, Live Marketing for Federal Ministry of the Interior, for Building and Home Affairs, department “30 Years of Peaceful Revolution and German Unity”
\nWasfehlt.Lübeck 30
\nUrbanProjection for Possehl Stiftung Lübeck and Kommunales Kino Koki
\nWedding of Fire (Les Noces de Feu) 34
\nACTLD for Puy du Fou
\nEroica Germania 2020 38
\ndie wellenmaschine for die wellenmaschine
\n Stuttgart in der verlorenen Zeit 42
\nVISUELL Studio für Kommunikation for StadtPalais – Museum für Stuttgart
\nMagenta Moon Campus 46
\nflora&faunavisions for Deutsche Telekom
\n#DCAE – Digital Community Art Event 50
\nIndustrial Theater for Industrial Theater
\nGlobal Green Deals Forum 54
\nfacts and fiction for Friedrich-Ebert-Stiftung
\nFRIENDS
\nQatar Science & Technology Park
\n10th Anniversary Celebration 62
\nfischerAppelt, Live Marketing for Qatar Foundation; Qatar Science & Technology Park
\nAccelerate Digital Now – Meet the Future 66
\nPHOCUS BRAND CONTACT for T-Systems International
\nMarc Cain Fashion Show Fall \/ Winter 2020 70
\nMarc Cain for Marc Cain
\nZWANZIG 74
\npulsmacher for pulsmacher
\nPorsche Taycan Space Roadshow 78
\nVOK DAMS Events & Live Marketing for
\nPorsche (China) Motors
\nPRESS
\nBMW Group Test Days 2020 86
\nHAGEN INVENT for BMW Group
\nShaping the Now & Next 90
\nMUTABOR Brand Experience GmbH for Daimler Truck
\nPolestar Media Test Drives 94
\nUniplan for Polestar Automotive Germany
\nEsch2022 Press Day Launch 98
\nbattleROYAL for Esch2022 European Capital of Culture
\nBMW Motorrad Product Launch BMW R 18 102
\nHAGEN INVENT for BMW Group Classic
\nEMPLOYEES
\nHybrid Product Launch Nilemdo \/ Nustendi 110
\nonliveline for Daiichi Sankyo Deutschland
\nVirtual Partner Leadership Camp Winter 2020 114
\nCE+Co for Roland Berger
\nVodafone GIGA XMAS Party – Digital Event 118
\ninsglück for Vodafone
\nDaiichi Germany Annual Meeting 122
\nonliveline for Daiichi Sankyo Deutschland
\nEXPERTS
\nDMG MORI Digital Event 130
\njangled nerves for DMG MORI Global Marketing
\nInformal Meeting of the EU Ministers for the Environment and Climate 134
\nfacts and fiction for Federal Ministry of Environment, Nature Conservation and Nuclear Safety
\nHäfele Holzhandwerk 138
\nBruce B. Corporate Communication for Häfele
\nJanssen Open House 2020 142
\nface to face event GmbH; onliveline for Janssen-Cilag
\nSiemens Virtual Launch Platform 146
\nSCHMIDHUBER; BLACKSPACE for BSH Hausgeräte
\nJLL Connections 150
\nJones Lang LaSalle for Jones Lang LaSalle
\nvivo Media Briefing 154
\nMUTABOR Brandspaces for vivo TECH
\nHamburger Hämophilie Symposium 158
\nonliveline; expopartner for expopartner; Takeda Pharma Vertrieb
\nSchüco Innovation Now 162
\nD‘art Design Gruppe for Schüco International
\nMy Miele Experience 166
\nUniplan for Miele & Cie
\nDNC 2020 “EU-U.S. Relations in a
\nPost-Pandemic World” 170
\nVOK DAMS Events & Live Marketing for
\nEuropean Union Delegation to the U.S. (EUDEL)
\nTRANSFORMATIONS
\nMarc Cain Fashion Film Fall \/ Winter 2021 178
\nMarc Cain for Marc Cain
\nOnline World Premiere of the Audi e-tron GT 182
\nSCHMIDHUBER for AUDI
\nConsumer Electronics Show (CES) 186
\nMETZLER VATER the experience group for BMW
\nNXP‘s Virtual Technology Showroom 190
\nSOLIDSENSE for NXP Semiconductors
\nDie größte virtuelle Abi-Party! – Powered by
\nVolksbanken Raiffeisenbanken 194
\nEREIGNISHAUS Live-Marketing for BVR – Bundesverband
\nder Deutschen Volksbanken und Raiffeisenbanken
\nBEST CARS 2021 198
\nVISUELL Studio für Kommunikation for MOTOR PRESSE STUTTGART
\nEIN JAHR PANDEMIE: „ES IST SCHWER,
\nOPTIMISTISCH ZU SEIN“
\nONE YEAR OF PANDEMIC: “IT IS HARD
\nBEING OPTIMISTIC”
\nCommentary by Christian Eichenberger, #AlarmstufeRot 204
\nCHRONIK DER EVENTS
\nTIMELINE OF EVENTS 206
\nIMPRESSUM
\nIMPRINT 208<\/p>\n","protected":false},"featured_media":27157,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5559],"product_tag":[],"class_list":{"0":"post-27156","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-architecture-landscape-design","7":"author-by-author-katharina-stein","8":"publisher-avedition","9":"series-yearbooks","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\n