The new edition has been shaped by a both turbulent and exciting year. The demand for events and the delight about real experiences were huge. At the same time, war and its economic consequences have been a cause of great concern. The book collects this multitude of formats, from small but accomplished communication forums to virtual specialist conferences and captivating spatial experiences. The result is a realistic cross section of social requirements, current experience formats and difficult framework conditions.<\/p>\n
Text in English and German.<\/p>\n","protected":false},"excerpt":{"rendered":"
This Experience & Event Design yearbook collects a multitude of formats, from small but accomplished communication forums to virtual specialist conferences and captivating spatial experiences. Text in English and German.
DER GROSSE (AN-)STURM
\nTHE WHIRLWIND RUSH DEMAND 6
\nIntroduction by Katharina Stein
\n„ECHTE” BEGEGNUNGEN UND ERLEBNISSE
\n“REAL“ ENCOUNTERS AND EXPERIENCES 8
\nInterview with P. Beck (atelier 522); T. Bergmann (insglück);
\nJ. Götsch (Jazzunique); S. Krebs (PHOCUS BRAND
\nCONTACT); A. Negri & D. Mayr (zwanzigzwanzig);
\nM. Ziegler (BLACKSPACE)
\nPUBLIC
\nEATRENALIN – New Dimensions of Dining 16
\natelier 522 for EATRENALIN Rust \/ Germany
\nParaplyhuset – House of Wonder 24
\nBattle Royal Studios for H. C. Andersen Festivals
\nExpo 2020 Dubai – The Swiss Pavilion 26
\nExpomobilia for Presence Switzerland –
\nFederal Department of Foreign Affairs FDFA
\nENTER SCIENCE – Der Zukunftstalk 32
\nKreativ Konzept for Deutsche Forschungsgemeinschaft e. V.
\n(DFG); Bundeskunsthalle \/ Kunst- und Ausstellungshalle
\nder Bundesrepublik Deutschland GmbH (KAH)
\nExpo 2020 Dubai – The Netherlands Pavilion 36
\nExpomobilia for Ministerie van Economische Zaken &
\nKlimaat \/ Rijksdienst voor Ondernemend Nederland (RVO)
\n100 Jahre R+V – #missionmiteinander 42
\nonliveline for R+V Allgemeine Versicherung
\nAda Lovelace Festival 46
\nSTAGG&FRIENDS for ada Learning
\nKazakhstan Pavilion Main Show – „Unlimited Space“ 50
\ninsglück for Kazakhstan QazExpoCongres
\nCONSUMERS
\nHendrick’s Gin “Neptunia” X OMR 2022 58
\nzwanzigzwanzig for William Grant & Sons
\nDeutschland
\nDie Upcycling Bude 64
\nSTAGG&FRIENDS for Henkel
\nPeugeot 408 Unexpected Experience
\nPop-up Tour 2022 68
\nVOSS+FISCHER for Peugeot Deutschland
\nFRIENDS
\nSchnapsideen & Brototypen 74
\nKai Janssen \/ Jörg Sellerbeck for
\nChris Cuhls Medienproduktionen
\nPowerbar Sparks – Co-Created Experience \/ How to Hustle 80
\nSTAGG&FRIENDS for Active Nutrition International
\n175 Years of Siemens 84
\nSiemens for Siemens
\nPRESS
\nGenesis GV 80 Coupé Reveal 90
\nBLACKSPACE for Genesis Motor Company
\n#FutureReady: Audi Strategy Journey 94
\nAUDI AG for AUDI AG
\nPARTNERS
\neBay Open 2022 100
\ninsglück for eBay
\nimprfct space 104
\nJazzunique for Jazzunique
\nVodafone Sales Kick-offs 22 110
\ninsglück for Vodafone
\nEMPLOYEES
\nBEYOND DUALITY 116
\nPHOCUS BRAND CONTACT for PHOCUS BRAND CONTACT
\nFuture Customer Journey Convention 2022 122
\nBruce B. for Mercedes-Benz
\nDACHSER GLC & DFC 2022 126
\nonliveline for DACHSER
\nLEAD THE BEAT – IT’S IN THE MIX 132
\nBrand Concepts for Pfizer Deutschland
\nLufthansa B787 Roll-in Event 136
\nEisele Communications for Lufthansa German Airlines
\n100 Jahre R+V – anniversary event 140
\nonliveline for R+V Allgemeine Versicherung
\nEXPERTS
\nCAPAROL PowerTour “The Power of Surface” 146
\nVOSS+FISCHER for CAPAROL
\nCES 2023 Virtual Showroom 150
\nNXP Semiconductors Germany; SOLIDSENSE for
\nNXP Semiconductors Germany
\nDürr Open House 2021 154
\nwhat when why for Dürr Systems
\nAlexion aHUS VR 158
\nonliveline for Alexion Pharma Germany
\nCES 2023 eScooter 162
\nNXP Semiconductors Germany; SOLIDSENSE for NXP Semiconductors Germany
\nFendt 700 Vario Launch Event 166
\nVOK DAMS for AGCO
\nDürr NEXT.assembly Innovation Summit 2022 170
\nwhat when why for Dürr Systems
\nStart-up BW Summit 2022 174
\npulsmacher for Ministry of Economic Affairs, Labour
\nand Tourism Baden-Württemberg
\nSTUDENT PROJECTS
\nVOLAR 180
\nUniversity of Applied Sciences Kaiserslautern
\nMasterclass Virtual Design for
\nUniversity of Applied Sciences Kaiserslautern Masterclass
\nVirtual Design; Leon Löwentraut
\n[in‘stiŋkt] 186
\nCelina Hank \/ Teresa Wimbauer for
\nTechnical University of Applied Sciences Würzburg-
\nSchweinfurt, Faculty of Design
\nDIVERSITÄT BRAUCHT KRAFT
\nUND VERBÜNDETE
\nDIVERSITY REQUIRES STRENGTH
\nAND ALLIES 190
\nInterview with Katharina Path,
\nWomen in Events D.A.CH.
\nIMPRESSUM
\nIMPRINT<\/p>\n","protected":false},"featured_media":44930,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5597],"product_tag":[],"class_list":{"0":"post-44929","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-design","7":"author-by-author-katharina-stein","8":"publisher-avedition","9":"series-experience-event-design","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\n