{"id":52698,"date":"2024-06-06T13:10:15","date_gmt":"2024-06-06T13:10:15","guid":{"rendered":"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/"},"modified":"2025-06-19T17:14:11","modified_gmt":"2025-06-19T17:14:11","slug":"the-unsung-leader-of-the-field","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/","title":{"rendered":"The Unsung Leader of the Field"},"content":{"rendered":"<p>The London Press Exchange (LPE), founded in 1892, grew out of an agency set up by two young reporters in London to supply news items to provincial papers. It was to grow to become the biggest and most profitable advertising agency in Britain. Yet it never was to attract the publicity as did lesser fry as Crawford&rsquo;s or Colman, Prentis, Varley. It&rsquo;s policy was actually declared to be one of reticence, which is not what advertising is all about. Yet some of the characters it conceived were to become household familiars as Mr.Therm for the gas industry and &lsquo;the little man&rsquo; for Double Diamond. And in carrying out the first major readership survey in Britain, under the aegis of Mark Abrams, LPE kick-started market research here, The Market Research Society being founded in its offices. This tribute is to establish LPE as &lsquo;leader of the field&rsquo;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain.<\/p>\n","protected":false},"featured_media":52699,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5597],"product_tag":[],"class_list":{"0":"post-52698","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-design","7":"author-by-author-ruth-artmonsky","8":"publisher-artmonsky-arts","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Unsung Leader of the Field - ACC Art Books UK<\/title>\n<meta name=\"description\" content=\"Title: The Unsung Leader of the Field, Pages: 80 Pages, Publish Date: 26th Jun 2024, Author: Ruth Artmonsky, ISBN: 9781738501601. A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Unsung Leader of the Field - ACC Art Books UK\" \/>\n<meta property=\"og:description\" content=\"Title: The Unsung Leader of the Field, Pages: 80 Pages, Publish Date: 26th Jun 2024, Author: Ruth Artmonsky, ISBN: 9781738501601. A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ACCArtBooks\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T17:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781738501601-04-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1732\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@accartbooks\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/\",\"name\":\"The Unsung Leader of the Field - ACC Art Books UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-unsung-leader-of-the-field\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781738501601-04-2.jpg\",\"datePublished\":\"2024-06-06T13:10:15+00:00\",\"dateModified\":\"2025-06-19T17:14:11+00:00\",\"description\":\"Title: The Unsung Leader of the Field, Pages: 80 Pages, Publish Date: 26th Jun 2024, Author: Ruth Artmonsky, ISBN: 9781738501601. 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