{"id":5439,"date":"2020-03-16T17:47:07","date_gmt":"2020-03-16T17:47:07","guid":{"rendered":"https:\/\/www.accartbooks.com\/uk\/?post_type=product&#038;p=5439"},"modified":"2025-10-23T17:10:57","modified_gmt":"2025-10-23T17:10:57","slug":"generation-zalpha","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/uk\/book\/generation-zalpha\/","title":{"rendered":"Generation Zalpha"},"content":{"rendered":"<p>Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 &#8211; the year when the iPad and Instagram were launched &#8211; and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world&#8217;s future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children<\/p>\n","protected":false},"featured_media":54343,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[21061],"product_tag":[],"class_list":{"0":"post-5439","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reference","7":"author-by-author-maarten-leyts","8":"publisher-lannoo-publishers","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generation Zalpha - ACC Art Books UK<\/title>\n<meta name=\"description\" content=\"Title: Generation Zalpha, Pages: 143 Pages, Publish Date: 12th Jan 2024, Author: Maarten Leyts, ISBN: 9789401463799. Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generation Zalpha - ACC Art Books UK\" \/>\n<meta property=\"og:description\" content=\"Title: Generation Zalpha, Pages: 143 Pages, Publish Date: 12th Jan 2024, Author: Maarten Leyts, ISBN: 9789401463799. Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ACCArtBooks\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T17:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@accartbooks\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/\",\"name\":\"Generation Zalpha - ACC Art Books UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-2.jpg\",\"datePublished\":\"2020-03-16T17:47:07+00:00\",\"dateModified\":\"2025-10-23T17:10:57+00:00\",\"description\":\"Title: Generation Zalpha, Pages: 143 Pages, Publish Date: 12th Jan 2024, Author: Maarten Leyts, ISBN: 9789401463799. Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children\",\"breadcrumb\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#primaryimage\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-2.jpg\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-2.jpg\",\"width\":988,\"height\":1400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.accartbooks.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/www.accartbooks.com\/uk\/books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Generation Zalpha\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/\",\"name\":\"ACC Art Books UK\",\"description\":\"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture\",\"publisher\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.accartbooks.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#organization\",\"name\":\"ACC Art Books UK\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png\",\"width\":64,\"height\":100,\"caption\":\"ACC Art Books UK\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ACCArtBooks\/\",\"https:\/\/x.com\/accartbooks\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Generation Zalpha - ACC Art Books UK","description":"Title: Generation Zalpha, Pages: 143 Pages, Publish Date: 12th Jan 2024, Author: Maarten Leyts, ISBN: 9789401463799. Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/","og_locale":"en_GB","og_type":"article","og_title":"Generation Zalpha - ACC Art Books UK","og_description":"Title: Generation Zalpha, Pages: 143 Pages, Publish Date: 12th Jan 2024, Author: Maarten Leyts, ISBN: 9789401463799. Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children","og_url":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/","og_site_name":"ACC Art Books UK","article_publisher":"https:\/\/www.facebook.com\/ACCArtBooks\/","article_modified_time":"2025-10-23T17:10:57+00:00","og_image":[{"width":708,"height":1000,"url":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@accartbooks","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/","url":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/","name":"Generation Zalpha - ACC Art Books UK","isPartOf":{"@id":"https:\/\/www.accartbooks.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#primaryimage"},"image":{"@id":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-2.jpg","datePublished":"2020-03-16T17:47:07+00:00","dateModified":"2025-10-23T17:10:57+00:00","description":"Title: Generation Zalpha, Pages: 143 Pages, Publish Date: 12th Jan 2024, Author: Maarten Leyts, ISBN: 9789401463799. Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children","breadcrumb":{"@id":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#primaryimage","url":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-2.jpg","contentUrl":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401463799-04-2.jpg","width":988,"height":1400},{"@type":"BreadcrumbList","@id":"https:\/\/www.accartbooks.com\/uk\/book\/generation-alpha-in-beta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.accartbooks.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Books","item":"https:\/\/www.accartbooks.com\/uk\/books\/"},{"@type":"ListItem","position":3,"name":"Generation Zalpha"}]},{"@type":"WebSite","@id":"https:\/\/www.accartbooks.com\/uk\/#website","url":"https:\/\/www.accartbooks.com\/uk\/","name":"ACC Art Books UK","description":"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture","publisher":{"@id":"https:\/\/www.accartbooks.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.accartbooks.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.accartbooks.com\/uk\/#organization","name":"ACC Art Books UK","url":"https:\/\/www.accartbooks.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png","contentUrl":"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png","width":64,"height":100,"caption":"ACC Art Books UK"},"image":{"@id":"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ACCArtBooks\/","https:\/\/x.com\/accartbooks"]}]}},"_links":{"self":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product\/5439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/media\/54343"}],"wp:attachment":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/media?parent=5439"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product_brand?post=5439"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product_cat?post=5439"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product_tag?post=5439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}