Stepping into the CEO role for the first time is a formidable challenge. With high expectations for transformative leadership, how do you create lasting change? This book serves as your essential guide, offering the tools and insights necessary to succeed. The first 100 days are crucial for analysing your organisation and building a robust growth strategy. Even seasoned CEOs will find valuable insights to inspire new avenues for expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"
The first 100 days are crucial for analysing your organisation and building a robust growth strategy. This is your essential guide, offering the tools and insights necessary to succeed.
Dear CEO, why should you read this book? 9
\nIntroduction 11
\nPhase 1: DISCOVER (5 days) 17
\nWhat is your perspective on Life? 18
\nHow well do you know yourself? 18
\nWhat is your hashtag? 22
\nDo you have a personal elevator pitch? 23
\nCEO STORY: The Ohio Art Company 25
\nPhase 2: ENGAGE (25 days) 29
\nCan you listen? 30
\nWhat messages are coming from your customers and suppliers? 30
\nComplexity in decision-making 33
\nWhat is your company’s organisational structure? 37
\nWhat type of CEO do you want to be? 42
\nCEO STORY: LDV United 45
\nPhase 3: STRATEGY (20 days) 49
\nAre you ready to have strategy for breakfast,
\nlunch and dinner? 50
\nWhat is the ‘why’ of your organisation? 50
\nHow to grow your company? 58
\nWhat is your value proposition? 64
\nIs there a clear understanding of the ICP and customer journey
\nin your company? 65
\nHow do you want to structure your company? 65
\nWhat are the internal values of your new company? 74
\nHow can you navigate diversity and multigenerational dynamics
\nin your company? 77
\nWill you discourage hybrid working? 79
\nHow healthy is your business? 80
\nCEO STORY: Cocooners 83
\nPhase 4: CHANGE (10 days) 87
\nWho should be on your management team? 88
\nAre you a leader? 89
\nDo you like change? 90
\nDo you have the right future-oriented mindset? 92
\nWhat if you enter a family business? 95
\nHow to create a scalable company? 97
\nCEO STORY: Spin 99
\nPhase 5: GROWTH (20 days) 103
\nSales and marketing: drive growth! 104
\nHow data-driven is your new company? 107
\nCEO STORY: CompanyMatch 111
\nPhase 6: PERFORMANCE (10 days) 115
\nPerformance & rewarding 116
\nDo you have a growth performance dashboard? 118
\nHow to align remuneration and sales bonuses? 120
\nPhase 7: NEXT STEPS (5 days) 123
\nHow can you plan the next 100 days? 124
\nPhase 8: YOU! (5 days) 133
\nWork on your image for the future 134
\nIs your social network the correct one? 136
\nThe pressure is on! 139
\nFinal thoughts for you, dear CEO 141
\nNotes 143<\/p>\n","protected":false},"featured_media":59260,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[21061],"product_tag":[],"class_list":{"0":"post-59259","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reference","7":"author-by-author-hans-smellinckx","8":"publisher-lannoo-publishers","9":"series-lannoo-campus","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\n