{"id":64388,"date":"2025-05-01T13:11:12","date_gmt":"2025-05-01T13:11:12","guid":{"rendered":"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/"},"modified":"2026-02-12T00:06:19","modified_gmt":"2026-02-12T00:06:19","slug":"the-watch-book-rolex-next-generation-2","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-next-generation-2\/","title":{"rendered":"The Watch Book Rolex: Next Generation"},"content":{"rendered":"

The new generation of the luxury Rolex book as part of the popular The Watch Book<\/em> series exclusively available in a beautiful slipcase with the newest Rolex model.<\/p>\n

The history of Rolex is a fascinating journey through developments in the watch industry, innovations and the brand’s influence on the world of luxury watches and popular culture. Rolex revolutionised the watch industry in 1926 by launching the first wristwatch with a chronometer certificate. The 1950s saw the launch of some of Rolex’s best-known models, which cemented the brand’s reputation as a pioneer in the spirit of exploration and adventure: Rolex Submariner (1953), Rolex Explorer (1953) and Rolex GMT-Master (1954). Thanks to its modern layout, reading the Watch Book Rolex – Next Generation<\/em><\/strong> is a visual experience. Celebrities, from politicians and actors to athletes, have worn Rolex watches as status symbols, and Gisbert L. Brunner tells the fascinating stories behind the most famous models. <\/p>\n

Wearing a Rolex not only conveys a sense of luxury, but also brings out the modern adventurer and explorer in each of us. <\/p>\n","protected":false},"excerpt":{"rendered":"

More style, more pop culture, more adventure – in his new book, Rolex expert Gisbert L. Brunner explores the innovations and the immense prestige of this unique brand, which has inspired generations of watch enthusiasts. Special luxury slipcased edition. Ideal companion to the classic Watch Book: Rolex (9783961715039).
FOREWORD 4
\nBRAND HISTORY 6
\n120 Years of Service to Watches 8
\nHans Wilsdorf: Credit where Credit is Due 24
\nRolex and the Culture
\nof Testimonials
\n30
\nTimepieces for Explorers and Scientists
\n38
\nTimeline: Models 50
\nEVERYDAY CLASSICS 56
\nRolex Oyster \/ Oyster Perpetual 58
\nRolex Datejust 68
\nRolex Day-Date 72
\nTrophies, Treasures and Triumphs 80
\nETERNAL ELEGANCE 88
\nRolex Perpetual 1908 90
\nTHE SILENT WORLD 94
\nRolex Submariner 96
\nRolex and James Bond: A Successful Liaison 106
\nRolex Sea-Dweller 112
\nRolex Deep Sea Special and Deepsea Challenge 118
\nRolex Yacht-Master and Yacht-Master II 124
\nUP IN THE AIR 130
\nRolex GMT-Master I and II 132
\nRolex Sky-Dweller 140
\nRolex Air-King 144
\nCentury-old Victim of Counterfeiting 148
\nFROM SPORTS TO SCIENCE 154
\nRolex Explorer I and II 156
\nRolex Daytona 162
\nRolex Oyster Perpetual Milgauss 174
\nRolex Land-Dweller 178
\nVintage Rolex Sports Models:
\nFrom Factory Finish to “Frankenstein” 186
\nTHE ROLEX UNIVERSE 210
\nRolex and Customer Service 212
\nSecond- or Third-hand Objects 218
\nImportant Rolex Models and their Nicknames 222
\nChallenge and Encourage – the Rolex Way 238
\nRolex Calibre Development 242
\nTechnical Terms and Proper Names in the Rolex World 248
\nAbout the Authors 254
\nPicture Credits 255<\/p>\n","protected":false},"featured_media":64389,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5565],"product_tag":[],"class_list":{"0":"post-64388","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-jewellery-watches","7":"author-by-author-gisbert-l-brunner","8":"publisher-teneues-verlag-gmbh","9":"series-the-watch-book","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\nThe Watch Book Rolex: Next Generation - ACC Art Books UK<\/title>\n<meta name=\"description\" content=\"Title: The Watch Book Rolex: Next Generation, Pages: 256 Pages, Publish Date: 22nd Sep 2025, Author: Gisbert L. Brunner, ISBN: 9783961717217. More style, more pop culture, more adventure - in his new book, Rolex expert Gisbert L. Brunner explores the innovations and the immense prestige of this unique brand, which has inspired generations of watch enthusiasts. Special luxury slipcased edition. Ideal companion to the classic Watch Book: Rolex (9783961715039).FOREWORD 4 BRAND HISTORY 6 120 Years of Service to Watches 8 Hans Wilsdorf: Credit where Credit is Due 24 Rolex and the Culture of Testimonials 30 Timepieces for Explorers and Scientists 38 Timeline: Models 50 EVERYDAY CLASSICS 56 Rolex Oyster \/ Oyster Perpetual 58 Rolex Datejust 68 Rolex Day-Date 72 Trophies, Treasures and Triumphs 80 ETERNAL ELEGANCE 88 Rolex Perpetual 1908 90 THE SILENT WORLD 94 Rolex Submariner 96 Rolex and James Bond: A Successful Liaison 106 Rolex Sea-Dweller 112 Rolex Deep Sea Special and Deepsea Challenge 118 Rolex Yacht-Master and Yacht-Master II 124 UP IN THE AIR 130 Rolex GMT-Master I and II 132 Rolex Sky-Dweller 140 Rolex Air-King 144 Century-old Victim of Counterfeiting 148 FROM SPORTS TO SCIENCE 154 Rolex Explorer I and II 156 Rolex Daytona 162 Rolex Oyster Perpetual Milgauss 174 Rolex Land-Dweller 178 Vintage Rolex Sports Models: From Factory Finish to “Frankenstein” 186 THE ROLEX UNIVERSE 210 Rolex and Customer Service 212 Second- or Third-hand Objects 218 Important Rolex Models and their Nicknames 222 Challenge and Encourage – the Rolex Way 238 Rolex Calibre Development 242 Technical Terms and Proper Names in the Rolex World 248 About the Authors 254 Picture Credits 255\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Watch Book Rolex: Next Generation - ACC Art Books UK\" \/>\n<meta property=\"og:description\" content=\"Title: The Watch Book Rolex: Next Generation, Pages: 256 Pages, Publish Date: 22nd Sep 2025, Author: Gisbert L. Brunner, ISBN: 9783961717217. More style, more pop culture, more adventure - in his new book, Rolex expert Gisbert L. Brunner explores the innovations and the immense prestige of this unique brand, which has inspired generations of watch enthusiasts. Special luxury slipcased edition. Ideal companion to the classic Watch Book: Rolex (9783961715039).FOREWORD 4 BRAND HISTORY 6 120 Years of Service to Watches 8 Hans Wilsdorf: Credit where Credit is Due 24 Rolex and the Culture of Testimonials 30 Timepieces for Explorers and Scientists 38 Timeline: Models 50 EVERYDAY CLASSICS 56 Rolex Oyster \/ Oyster Perpetual 58 Rolex Datejust 68 Rolex Day-Date 72 Trophies, Treasures and Triumphs 80 ETERNAL ELEGANCE 88 Rolex Perpetual 1908 90 THE SILENT WORLD 94 Rolex Submariner 96 Rolex and James Bond: A Successful Liaison 106 Rolex Sea-Dweller 112 Rolex Deep Sea Special and Deepsea Challenge 118 Rolex Yacht-Master and Yacht-Master II 124 UP IN THE AIR 130 Rolex GMT-Master I and II 132 Rolex Sky-Dweller 140 Rolex Air-King 144 Century-old Victim of Counterfeiting 148 FROM SPORTS TO SCIENCE 154 Rolex Explorer I and II 156 Rolex Daytona 162 Rolex Oyster Perpetual Milgauss 174 Rolex Land-Dweller 178 Vintage Rolex Sports Models: From Factory Finish to “Frankenstein” 186 THE ROLEX UNIVERSE 210 Rolex and Customer Service 212 Second- or Third-hand Objects 218 Important Rolex Models and their Nicknames 222 Challenge and Encourage – the Rolex Way 238 Rolex Calibre Development 242 Technical Terms and Proper Names in the Rolex World 248 About the Authors 254 Picture Credits 255\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ACCArtBooks\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T00:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9783961717217-04-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@accartbooks\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/\",\"name\":\"The Watch Book Rolex: Next Generation - ACC Art Books UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9783961717217-04-2.jpg\",\"datePublished\":\"2025-05-01T13:11:12+00:00\",\"dateModified\":\"2026-02-12T00:06:19+00:00\",\"description\":\"Title: The Watch Book Rolex: Next Generation, Pages: 256 Pages, Publish Date: 22nd Sep 2025, Author: Gisbert L. 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Ideal companion to the classic Watch Book: Rolex (9783961715039).FOREWORD 4 BRAND HISTORY 6 120 Years of Service to Watches 8 Hans Wilsdorf: Credit where Credit is Due 24 Rolex and the Culture of Testimonials 30 Timepieces for Explorers and Scientists 38 Timeline: Models 50 EVERYDAY CLASSICS 56 Rolex Oyster \/ Oyster Perpetual 58 Rolex Datejust 68 Rolex Day-Date 72 Trophies, Treasures and Triumphs 80 ETERNAL ELEGANCE 88 Rolex Perpetual 1908 90 THE SILENT WORLD 94 Rolex Submariner 96 Rolex and James Bond: A Successful Liaison 106 Rolex Sea-Dweller 112 Rolex Deep Sea Special and Deepsea Challenge 118 Rolex Yacht-Master and Yacht-Master II 124 UP IN THE AIR 130 Rolex GMT-Master I and II 132 Rolex Sky-Dweller 140 Rolex Air-King 144 Century-old Victim of Counterfeiting 148 FROM SPORTS TO SCIENCE 154 Rolex Explorer I and II 156 Rolex Daytona 162 Rolex Oyster Perpetual Milgauss 174 Rolex Land-Dweller 178 Vintage Rolex Sports Models: From Factory Finish to “Frankenstein” 186 THE ROLEX UNIVERSE 210 Rolex and Customer Service 212 Second- or Third-hand Objects 218 Important Rolex Models and their Nicknames 222 Challenge and Encourage – the Rolex Way 238 Rolex Calibre Development 242 Technical Terms and Proper Names in the Rolex World 248 About the Authors 254 Picture Credits 255\",\"breadcrumb\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/#primaryimage\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9783961717217-04-2.jpg\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9783961717217-04-2.jpg\",\"width\":1400,\"height\":1781},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/the-watch-book-rolex-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.accartbooks.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/www.accartbooks.com\/uk\/books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Watch Book Rolex: Next Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/\",\"name\":\"ACC Art Books UK\",\"description\":\"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture\",\"publisher\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.accartbooks.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#organization\",\"name\":\"ACC Art Books UK\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png\",\"width\":64,\"height\":100,\"caption\":\"ACC Art Books UK\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ACCArtBooks\/\",\"https:\/\/x.com\/accartbooks\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Watch Book Rolex: Next Generation - ACC Art Books UK","description":"Title: The Watch Book Rolex: Next Generation, Pages: 256 Pages, Publish Date: 22nd Sep 2025, Author: Gisbert L. 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