{"id":910,"date":"2020-03-16T13:15:06","date_gmt":"2020-03-16T13:15:06","guid":{"rendered":"https:\/\/www.accartbooks.com\/uk\/?post_type=product&#038;p=910"},"modified":"2026-03-27T22:19:26","modified_gmt":"2026-03-27T22:19:26","slug":"burning-desire","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/","title":{"rendered":"Burning Desire"},"content":{"rendered":"<p>In 1967, a 17-year-old aspiring photographer named Ed Caraeff found himself front row at the Monterey Pop Festival, California. Caraeff had never seen Hendrix before, nor was he familiar with his music. But Caraeff had his ever-present camera and as Hendrix lit his guitar, he snapped a photo. That picture &#8211; Hendrix burning his guitar at Monterey &#8211; has become one of the most iconic images of rock and roll. A photo that defined Hendrix as an artist, appeared on the cover of <i>Rolling Stone<\/i> magazine not once, but twice, and launched Caraeff&#8217;s photographic career. Timed to celebrate the 50th anniversary of the Monterey Pop Festival, <b><i>Burning Desire<\/i><\/b> reveals never-before published images from the magnificent, Hendrix-dedicated archive that Caraeff has compiled.   From onstage to backstage, Jimi Hendrix was as electric in front of the camera as he was when he strummed his guitar. In <b><i>Burning Desire<\/i><\/b>, Caraeff showcases more than 100 images, including rare shots and contract sheets, and discusses his experiences with this incredible musician.  Contents:  Monterey International Pop Music Festival: June 18, 1967 Hollywood Bowl: August 18, 1967 Anaheim Convention Center: February 9, 1968 Ackerman Union Ballroom: February 13, 1968 Hollywood Bowl: September 14, 1968 Whiskey-A-Go-Go: October 1968 Newport &#8217;69: June 20-22, 1969<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.<br \/>Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport &#8217;69 June 20-22, 1969<\/p>\n","protected":false},"featured_media":911,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5486,5485],"product_tag":[],"class_list":{"0":"post-910","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-music","7":"product_cat-photography","8":"author-by-author-ed-caraeff","9":"publisher-acc-art-books","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burning Desire - ACC Art Books UK<\/title>\n<meta name=\"description\" content=\"Title: Burning Desire, Pages: 208 Pages, Publish Date: 24th May 2017, Author: Ed Caraeff, ISBN: 9781851498345. Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport &#039;69 June 20-22, 1969\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burning Desire - ACC Art Books UK\" \/>\n<meta property=\"og:description\" content=\"Title: Burning Desire, Pages: 208 Pages, Publish Date: 24th May 2017, Author: Ed Caraeff, ISBN: 9781851498345. Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport &#039;69 June 20-22, 1969\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ACCArtBooks\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T22:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@accartbooks\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/\",\"name\":\"Burning Desire - ACC Art Books UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg\",\"datePublished\":\"2020-03-16T13:15:06+00:00\",\"dateModified\":\"2026-03-27T22:19:26+00:00\",\"description\":\"Title: Burning Desire, Pages: 208 Pages, Publish Date: 24th May 2017, Author: Ed Caraeff, ISBN: 9781851498345. Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport '69 June 20-22, 1969\",\"breadcrumb\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#primaryimage\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg\",\"width\":798,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.accartbooks.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/www.accartbooks.com\/uk\/books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Burning Desire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#website\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/\",\"name\":\"ACC Art Books UK\",\"description\":\"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture\",\"publisher\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.accartbooks.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#organization\",\"name\":\"ACC Art Books UK\",\"url\":\"https:\/\/www.accartbooks.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png\",\"width\":64,\"height\":100,\"caption\":\"ACC Art Books UK\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ACCArtBooks\/\",\"https:\/\/x.com\/accartbooks\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Burning Desire - ACC Art Books UK","description":"Title: Burning Desire, Pages: 208 Pages, Publish Date: 24th May 2017, Author: Ed Caraeff, ISBN: 9781851498345. Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport '69 June 20-22, 1969","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/","og_locale":"en_GB","og_type":"article","og_title":"Burning Desire - ACC Art Books UK","og_description":"Title: Burning Desire, Pages: 208 Pages, Publish Date: 24th May 2017, Author: Ed Caraeff, ISBN: 9781851498345. Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport '69 June 20-22, 1969","og_url":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/","og_site_name":"ACC Art Books UK","article_publisher":"https:\/\/www.facebook.com\/ACCArtBooks\/","article_modified_time":"2026-03-27T22:19:26+00:00","og_image":[{"width":798,"height":1000,"url":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@accartbooks","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/","url":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/","name":"Burning Desire - ACC Art Books UK","isPartOf":{"@id":"https:\/\/www.accartbooks.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#primaryimage"},"image":{"@id":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg","datePublished":"2020-03-16T13:15:06+00:00","dateModified":"2026-03-27T22:19:26+00:00","description":"Title: Burning Desire, Pages: 208 Pages, Publish Date: 24th May 2017, Author: Ed Caraeff, ISBN: 9781851498345. Rare and unseen photos of Jimi Hendrix including the greatest rock and roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival.Monterey International Pop Music Festival June 18, 1967 Hollywood Bowl August 18, 1967 Anaheim Convention Center February 9, 1968 Ackerman Union Ballroom February 13, 1968 Hollywood Bowl September 14, 1968 Whiskey-A-Go-Go October 1968 Newport '69 June 20-22, 1969","breadcrumb":{"@id":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#primaryimage","url":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg","contentUrl":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781851498345-04-1.jpg","width":798,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.accartbooks.com\/uk\/book\/burning-desire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.accartbooks.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Books","item":"https:\/\/www.accartbooks.com\/uk\/books\/"},{"@type":"ListItem","position":3,"name":"Burning Desire"}]},{"@type":"WebSite","@id":"https:\/\/www.accartbooks.com\/uk\/#website","url":"https:\/\/www.accartbooks.com\/uk\/","name":"ACC Art Books UK","description":"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture","publisher":{"@id":"https:\/\/www.accartbooks.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.accartbooks.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.accartbooks.com\/uk\/#organization","name":"ACC Art Books UK","url":"https:\/\/www.accartbooks.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png","contentUrl":"https:\/\/www.accartbooks.com\/app\/uploads\/2020\/05\/Acc-Logo.png","width":64,"height":100,"caption":"ACC Art Books UK"},"image":{"@id":"https:\/\/www.accartbooks.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ACCArtBooks\/","https:\/\/x.com\/accartbooks"]}]}},"_links":{"self":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product\/910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/media\/911"}],"wp:attachment":[{"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/media?parent=910"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product_brand?post=910"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product_cat?post=910"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.accartbooks.com\/uk\/wp-json\/wp\/v2\/product_tag?post=910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}