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Airline Visual Identity 1945-1975

Airline Visual Identity 1945-1975

By (author) M. C. Huhne


  • The ultimate sourcebook for the best airline graphic design
Full Description
"A meticulous overview of the vivid posters and design elements of the leading airlines." The New York Times

"The perfect "Mad Men"-era eye candy." The Boston Globe

Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the golden age of flying. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period. The Standard Edition of the successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 contains all of the information and almost all of the images, but in a leaner format and at a more affordable price. In its Premium Edition, the book has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.
About the Author
M. C. Hühne is author of Pan Am: History, Design & Identity (2016) and Airline Visual Identity 1945-1975 (2015). A Harvard graduate, Hühne developed an appreciation for art while working as a developer of high quality commercial and residential real estate. After leaving his position as project manager with a U.S. real estate developer, Huhne went on to found his own award-wining development company in 1996. Hühne collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture.
Callisto Publishers GmbH
7th Apr 2021
USA & Canada
9.21 in x 12.2 in
384 Pages
524 color, 32 b&w
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