1.0ACC Art Books UShttps://www.accartbooks.com/usACC Art Books UShttps://www.accartbooks.com/usrich600338<blockquote class="wp-embedded-content" data-secret="3LwlDIUewb"><a href="https://www.accartbooks.com/us/book/eventplanner/">Eventplanner</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.accartbooks.com/us/book/eventplanner/embed/#?secret=3LwlDIUewb" width="600" height="338" title="“Eventplanner” — ACC Art Books US" data-secret="3LwlDIUewb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.accartbooks.com/us/wp-includes/js/wp-embed.min.js </script> https://www.accartbooks.com/app/uploads/books/9789401436236-04-2.jpg7251024This book will help you to organize all kinds of events, from festivals to team-buildings; from the earliest preparations to the post-event evaluation.Foreword 11 Why organise your event? 15 Why? 15 Events as part of the marketing mix 20 What is an event? 21 Event objectives 22 Types of objectives 22 Formulating objectives 24 Return On Investment 26 ROI model 26 Measuring 28 Creating value 29 Target group 31 Target sub-groups 33 One or more target groups? 33 Profile 34 Number of guests 35 Micro-events 36 I. Team, action plan and project management 39 Organisational team 39 Organising yourself – or getting others to do it? 40 Internal team 43 External suppliers / service providers 44 A mix of internal and external? 48 A new tool: AI 48 Action plan or call sheet 51 How detailed does your action plan need to be? 52 Project management for events 54 The ‘classic’ project approach 54 The ‘agile’ project approach – Scrum 56 II. Event logistics 61 Process thinking 61 Process chains 62 Capacity calculations 66 III. Budget 69 Drawing up a budget 69 Functional cost classification 69 Fixed and variable costs 70 Combination of cost assessment methods 71 Ticket price and strategy 72 Business case 73 Cash flow 74 Creative business models 74 Sponsoring 76 Budget checklist 77 IV. Date, duration and time 81 Date 81 Target group 81 Unsuitable periods 82 Which days? 82 Competition 83 Duration 86 Time 87 V. Concept and programme 89 Programme elements 89 Theme 93 Event concepts and visitor experience 96 The hero’s journey 98 Gamification 104 Creating concepts 106 Hybrid & online events 107 Why organise a hybrid or online event? 108 Format 109 Interaction 110 Business model 111 VI. Briefing 113 Four elements 113 Company 113 Event 114 Supplier 114 Budget 116 Event briefing 116 VII. Promote your event 119 Guest list 119 Invitations 121 Essential information 122 No-show 123 Medium 125 Dress code 126 Checklist for the invitation trajectory 128 Marketing 130 Marketing plan 132 Media plan 133 Content marketing 135 Growth hacking 137 Website 140 E-mail marketing 143 Marketing automation 146 Google 147 Analytics 149 Social media 149 Press 159 VIII. Printing and branding 165 Layout and visual identity 165 Printer 167 Type of paper 169 Format 169 Printing tickets 170 Visual images 171 Checklist for printing and printed matter 172 Invitation trajectory 172 During the event 172 After the event 172 IX. Venue (location) 175 Choosing a venue 175 Checklist for venues 176 Original locations 180 Tents 182 Open air 183 Capacity, room layout and set-up 183 Meetings and congresses 185 Festive occasions 186 Events abroad 188 Accessibility 190 X. Catering 193 Which party caterer? 193 Culinary choices 198 Vegetarian food, allergies and intolerances 201 Numbers and averages 202 Drink 202 Appetisers and hors d’oeuvres 204 Service 204 Number of guests 205 Healthy and sustainable catering 205 XI. Transport 209 Own transport 209 Route description 209 Parking 210 Cyclists 213 Shuttle service 214 Organised transport 215 Bus 216 Train 217 Boat 217 Taxi 217 Limousines 218 Aeroplane or helicopter 218 Other methods 219 XII. Entertainment and speakers 221 Function 222 Checklist entertainment 227 Speakers and moderators 230 Great speakers – and how to find them 232 Types of presentation 233 Presentation tips 234 Day chairman/presenter 238 XIII. Decoration 243 Location as decor 244 Decorative elements 244 Floral decoration and the use of greenery 245 Themed decoration 250 Furnishings 250 Lighting 252 XIV. Event technology 255 Audio 257 Sound systems 257 Microphones 258 Translation facilities 259 Visual equipment 262 Projector/beamer 262 Projection screen 264 Smart boards 264 Plasma and LCD screens 265 Video walls 265 LED screens 265 Light 266 Podia 267 Special effects 269 Laser show 270 Video show 270 Fireworks 271 Recent developments 271 (Live) photograph and video captation 272 Drones 274 Internet 275 Capacity? 276 Interactive voice systems 280 Event apps 280 Video conferencing 282 XV. Security, first aid and hostesses 285 Security and surveillance 285 Personal security 286 Security meetings for (public) events 290 Crisis communication and disaster management 291 Crowd and traffic management 294 Traffic flows 297 Fire security 298 First aid and doctors 299 Safety first 299 Weather monitoring 301 Hosts and hostesses 301 Registration 304 XVI. Permits and insurance 307 Permits 307 Event permits 308 Copyright, royalties and performance rights 308 Excess noise 308 Erection of tents, podia, scaffolding and tribunes 309 Hours of closing 309 Serving of alcohol 309 Food 310 Fireworks 310 Drones 310 Insurance 310 Civil liability 311 Material damage 312 Cancellation 313 Accidents involving physical injury 316 Money 317 Transport 317 XVII. Sustainable events 319 Sustainable suppliers 320 Waste 320 Technology and equipment 322 Transport and travel 322 Catering 323 XVIII. Production 325 Production office 327 Keep calm! 328 XIV. Cyber security and privacy 331 Why is privacy so important? 331 Privacy legislation 331 What is cyber security? 333 Cyber threats 334 XX. Evaluation and wind-up 341 Wind-up 341 Evaluation 342 Preparations 346 Event 346 Wind-up 347 A thank-you mail 347 XXI. Wedding planner 349 Wedding planner or master of ceremonies? 349 Marriage proposal 350 Start with a mood board 350 Action plan and planning 351 Invitations and RSVP 351 Wedding procession 352 Printing 352 Dream venue and catering 353 Getting ready for the most wonderful day of your life 355 Ceremony 355 Reception and evening dinner & dance 357 Seating plan 358 XXII. Follow the trends… 361 eventplanner.net event software 361 eventplanner.PRO 362 eventplanner.net-app 362 eventplanner.tv and podcast 363 ‘Get Inspired’ events and eventplanner.live 363 Reference works and further reading 364 Acknowledgements 366