1.0ACC Art Books UShttps://www.accartbooks.com/usACC Art Books UShttps://www.accartbooks.com/usrich600338<blockquote class="wp-embedded-content" data-secret="vavlMr6kXV"><a href="https://www.accartbooks.com/us/book/the-rolex-legacy/">The Rolex Legacy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.accartbooks.com/us/book/the-rolex-legacy/embed/#?secret=vavlMr6kXV" width="600" height="338" title="“The Rolex Legacy” — ACC Art Books US" data-secret="vavlMr6kXV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.accartbooks.com/us/wp-includes/js/wp-embed.min.js </script> https://www.accartbooks.com/app/uploads/books/9781788843416-04-1.jpg14001704Presented in a slipcase in celebration of 120 years, The Rolex Legacy offers a unique decade-by-decade journey through Rolex’s heritage.1. 1905 to 1915 • Why London? • Setting up the company • Marriage • The deal with Aegler • The wrist chronometer • World War I 2. 1915 to 1925 • World War I, the costs and tax increases • Moving to Switzerland • Relationship with Aegler • Expansion through the Empire • Birth of the Oyster 3. 1925 to 1935 • Launch of the Oyster • Prince • Investment in advertising and marketing • Early automatic watches and Rolex • Birth of the Perpetual 4. 1935 to 1945 • Marketing the Perpetual • World War II and its effects on Rolex • Launch of the Datejust • Rolex enters the US Market • The Wilsdorf Foundation 5. 1945 to 1955 • Relationship with JWT advertising • Rolex Vade Mecum • Repositioning of the brand • Wilsdorf steps back and Jenneret/Heiniger take over • Birth of the ‘Professional’ Rolex Explorer, Submariner and GMT Master 6. 1955 to 1965 • An era of massive expansion • Birth of the Day-Date • Helsinki and the 1958 Master Catalogue • Wilsdorf passes away • ‘Men who guide the destinies of the world’ campaign • Launch of the failures, Milgauss/TruBeat • Introduction of the 15XX calibre, the most important in the firm’s history • Launch of the lady’s Datejust 7. 1965 to 1975 • Sea-Dweller • Daytona • Launch of the ‘Champions’ campaign • The ‘Quartz crisis’ and Rolex’s response • Launch of the Cellini range 8. 1975 to 1985 • Launch of the Explorer II • Oysterquartz • Introduction of the 30XX calibre • Rolex and Jack Nicklaus • Rolex awards for enterprise 9. 1985 to 1995 • Launch of the Yachtmaster • The automatic Daytona • Andre Heiniger retirement • Patrick H takes over • Launch of calibre 31XX • Relaunch of the Rolex Prince 10. 1995 to 2005 • The rationalisation of factories begins • Introduction of Maxi-Dials & ceramic bezels • The Aegler factory purchase • A century of Rolex 11. 2005 to 2015 • Yachtmaster II introduced • The Rolex 4130 movement • Launch of the Rolex Sky Dweller • Movement developments • Milgauss reintroduced • Patrick H passes away 12. 2015 to 2025 • Launch of cal 3255 • New Air King introduced • Why did most models increase in size? • The reintroduction of coloured dials • Day-Date cloisonné dial • The first titanium watch, Yachtmaster. • Moves upmarket with more precious metal watches.