{"version":"1.0","provider_name":"ACC Art Books US","provider_url":"https:\/\/www.accartbooks.com\/us","author_name":"ACC Art Books US","author_url":"https:\/\/www.accartbooks.com\/us","title":"The Rolex Legacy - ACC Art Books US","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zWCvBtm4r7\"><a href=\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/\">The Rolex Legacy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/embed\/#?secret=zWCvBtm4r7\" width=\"600\" height=\"338\" title=\"&#8220;The Rolex Legacy&#8221; &#8212; ACC Art Books US\" data-secret=\"zWCvBtm4r7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.accartbooks.com\/us\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781788843416-04-1.jpg","thumbnail_width":1400,"thumbnail_height":1704,"description":"Presented in a slipcase in celebration of 120 years, The Rolex Legacy offers a unique decade-by-decade journey through Rolex&rsquo;s heritage.1. 1905 to 1915 &bull; Why London? &bull; Setting up the company &bull; Marriage &bull; The deal with Aegler &bull; The wrist chronometer &bull; World War I 2. 1915 to 1925 &bull; World War I, the costs and tax increases &bull; Moving to Switzerland &bull; Relationship with Aegler &bull; Expansion through the Empire &bull; Birth of the Oyster 3. 1925 to 1935 &bull; Launch of the Oyster &bull; Prince &bull; Investment in advertising and marketing &bull; Early automatic watches and Rolex &bull; Birth of the Perpetual 4. 1935 to 1945 &bull; Marketing the Perpetual &bull; World War II and its effects on Rolex &bull; Launch of the Datejust &bull; Rolex enters the US Market &bull; The Wilsdorf Foundation 5. 1945 to 1955 &bull; Relationship with JWT advertising &bull; Rolex Vade Mecum &bull; Repositioning of the brand &bull; Wilsdorf steps back and Jenneret\/Heiniger take over &bull; Birth of the &lsquo;Professional&rsquo; Rolex Explorer, Submariner and GMT Master 6. 1955 to 1965 &bull; An era of massive expansion &bull; Birth of the Day-Date &bull; Helsinki and the 1958 Master Catalogue &bull; Wilsdorf passes away &bull; &lsquo;Men who guide the destinies of the world&rsquo; campaign &bull; Launch of the failures, Milgauss\/TruBeat &bull; Introduction of the 15XX calibre, the most important in the firm&rsquo;s history &bull; Launch of the lady&rsquo;s Datejust 7. 1965 to 1975 &bull; Sea-Dweller &bull; Daytona &bull; Launch of the &lsquo;Champions&rsquo; campaign &bull; The &lsquo;Quartz crisis&rsquo; and Rolex&rsquo;s response &bull; Launch of the Cellini range 8. 1975 to 1985 &bull; Launch of the Explorer II &bull; Oysterquartz &bull; Introduction of the 30XX calibre &bull; Rolex and Jack Nicklaus &bull; Rolex awards for enterprise 9. 1985 to 1995 &bull; Launch of the Yachtmaster &bull; The automatic Daytona &bull; Andre Heiniger retirement &bull; Patrick H takes over &bull; Launch of calibre 31XX &bull; Relaunch of the Rolex Prince 10. 1995 to 2005 &bull; The rationalisation of factories begins &bull; Introduction of Maxi-Dials &amp; ceramic bezels &bull; The Aegler factory purchase &bull; A century of Rolex 11. 2005 to 2015 &bull; Yachtmaster II introduced &bull; The Rolex 4130 movement &bull; Launch of the Rolex Sky Dweller &bull; Movement developments &bull; Milgauss reintroduced &bull; Patrick H passes away 12. 2015 to 2025 &bull; Launch of cal 3255 &bull; New Air King introduced &bull; Why did most models increase in size? &bull; The reintroduction of coloured dials &bull; Day-Date cloisonn&eacute; dial &bull; The first titanium watch, Yachtmaster. &bull; Moves upmarket with more precious metal watches."}