{"id":56405,"date":"2025-02-12T08:10:18","date_gmt":"2025-02-12T08:10:18","guid":{"rendered":"https:\/\/www.accartbooks.com\/us\/book\/brand-experience-trade-fair-design-annual-2025\/"},"modified":"2025-04-17T09:10:06","modified_gmt":"2025-04-17T09:10:06","slug":"brand-experience-trade-fair-design-annual-2025","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/us\/book\/brand-experience-trade-fair-design-annual-2025\/","title":{"rendered":"Brand Experience &#038; Trade Fair Design Annual 2025"},"content":{"rendered":"<p>How can artificial intelligence revolutionize interactions with visitors, ecological intelligence promote sustainable solutions, emotional intelligence create lasting ties between brands and people, and artistic intelligence transform places into creative spaces? How can technological intelligence push the boundaries of what is possible and how can collective and social intelligence culminate in participatory concepts? <\/p>\n<p>\n<\/p>\n<p>The latest edition of the <strong><em>Brand Experience &amp; Trade Fair Design Annual<\/em><\/strong> aims to answer these questions and inspire exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts.<\/p>\n<p>Text in English and German.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest edition of the Brand Experience &amp; Trade Fair Design Annual inspires exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts. Text in English and German.<br \/>18 Imprint<br \/>\n22 Acknowledgements<br \/>\n24 Preface<br \/>\n31 Chronology<br \/>\nArchitecture and Town Planning &ndash;<br \/>\nBuilding &ndash; Industrialised Building<br \/>\n1953&ndash;68<br \/>\n51 Glossary<br \/>\nKey Terms in Teaching<br \/>\nEssays<br \/>\nPerspectives on the<br \/>\nBuilding Department<br \/>\n56 Max Bill &ndash; Aspects of Bauhaus<br \/>\nReception in the Early Years of<br \/>\nthe HfG Ulm<br \/>\nMartin M&auml;ntele<br \/>\n66 The Next Experiment<br \/>\nKonrad Wachsmann&rsquo;s Armco Curtain<br \/>\nWall Project alongside Teaching<br \/>\nat the HfG Ulm, 1955&ndash;57<br \/>\nSoetje Beermann<br \/>\n75 Rethinking Design<br \/>\nThe Internationalisation and<br \/>\nScientification of Architecture<br \/>\nTeaching at the HfG Ulm<br \/>\nChris D&auml;hne<br \/>\n88 Giuseppe Ciribini at the Crossroads<br \/>\nPost-war Italy, the HfG Ulm,<br \/>\nand the Architecture-Building<br \/>\nIndustrialisation Nexus<br \/>\nFrancesco Maranelli,<br \/>\nPierfrancesco Califano<br \/>\n99 &ldquo;Integral &ndash; Universal &ndash; Industrial&rdquo;<br \/>\nHerbert Ohl&rsquo;s Concepts for<br \/>\nIndustrialised Building at the HfG Ulm<br \/>\nHelge Svenshon<br \/>\n112 Prefabricated Welfare<br \/>\nHerbert Ohl&rsquo;s Urban Development<br \/>\nSystem for Saarlouis-Beaumarais<br \/>\nJoaqu&iacute;n Medina Warmburg<br \/>\n127 Institut de l&rsquo;Environnement &ndash;<br \/>\nA Radical Reinterpretation of<br \/>\nthe Ulm Model<br \/>\nRafael Amato, Teresa H&auml;u&szlig;ler<br \/>\nArchitecture Studies<br \/>\nat the HfG<br \/>\n140 The Enrolment Process<br \/>\nHfG Ulm Questionnaires<br \/>\n143 Reconstruction of the Curriculum<br \/>\n144 First-Year<br \/>\nFrom the Foundation Course<br \/>\nto Design Projects<br \/>\n220 Second- and Third-Year<br \/>\nDesign Projects<br \/>\n272 Fourth-Year<br \/>\nDiploma Theses<br \/>\nThe People<br \/>\n306 Lecturers<br \/>\n318 Workshop Lecturers<br \/>\n321 Students<br \/>\n337 Visual Index<br \/>\n368 Picture Credits<\/p>\n","protected":false},"featured_media":56406,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5554],"product_tag":[],"class_list":{"0":"post-56405","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-design","7":"author-edited-by-janina-poesch","8":"publisher-avedition","9":"series-trade-fair-design-annual","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Experience &amp; Trade Fair Design Annual 2025 - ACC Art Books US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/us\/book\/brand-experience-trade-fair-design-annual-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Experience &amp; Trade Fair Design Annual 2025 - ACC Art Books US\" \/>\n<meta property=\"og:description\" content=\"The latest edition of the Brand Experience &amp; Trade Fair Design Annual inspires exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts. Text in English and German.18 Imprint 22 Acknowledgements 24 Preface 31 Chronology Architecture and Town Planning &ndash; Building &ndash; Industrialised Building 1953&ndash;68 51 Glossary Key Terms in Teaching Essays Perspectives on the Building Department 56 Max Bill &ndash; Aspects of Bauhaus Reception in the Early Years of the HfG Ulm Martin M&auml;ntele 66 The Next Experiment Konrad Wachsmann&rsquo;s Armco Curtain Wall Project alongside Teaching at the HfG Ulm, 1955&ndash;57 Soetje Beermann 75 Rethinking Design The Internationalisation and Scientification of Architecture Teaching at the HfG Ulm Chris D&auml;hne 88 Giuseppe Ciribini at the Crossroads Post-war Italy, the HfG Ulm, and the Architecture-Building Industrialisation Nexus Francesco Maranelli, Pierfrancesco Califano 99 &ldquo;Integral &ndash; Universal &ndash; Industrial&rdquo; Herbert Ohl&rsquo;s Concepts for Industrialised Building at the HfG Ulm Helge Svenshon 112 Prefabricated Welfare Herbert Ohl&rsquo;s Urban Development System for Saarlouis-Beaumarais Joaqu&iacute;n Medina Warmburg 127 Institut de l&rsquo;Environnement &ndash; 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