{"id":59282,"date":"2025-03-20T20:11:16","date_gmt":"2025-03-20T20:11:16","guid":{"rendered":"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/"},"modified":"2026-02-20T09:41:02","modified_gmt":"2026-02-20T09:41:02","slug":"the-rolex-legacy","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/","title":{"rendered":"The Rolex Legacy"},"content":{"rendered":"

Presented in a slipcase in celebration of 120 years, The Rolex Legacy<\/em><\/strong> offers a unique decade-by-decade journey through Rolex’s heritage, featuring 12 chapters that tell the story of the brand and the exceptional watches that cemented its fame and prestige.<\/p>\n

Explore 120 meticulously photographed Rolex timepieces, showcasing the diversity of models, styles and finishes – from the legendary Submariner series to the elusive Rolex Unicorn and the iconic ‘Paul Newman’ Daytona. Accompanying these extraordinary watches is the most extensive collection of Rolex ephemera ever assembled, tracing the company’s history and influence with unparalleled detail.<\/p>\n

James Dowling (‘Mr Rolex’) uncovers pieces in never-before-seen archives and specially commissioned photo shoots from around the globe, sharing personal encounters and stories from his quest to discover these beautiful specimens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Presented in a slipcase in celebration of 120 years, The Rolex Legacy offers a unique decade-by-decade journey through Rolex’s heritage.
1. 1905 to 1915
\n• Why London?
\n• Setting up the company
\n• Marriage
\n• The deal with Aegler
\n• The wrist chronometer
\n• World War I<\/p>\n

2. 1915 to 1925
\n• World War I, the costs and tax increases
\n• Moving to Switzerland
\n• Relationship with Aegler
\n• Expansion through the Empire
\n• Birth of the Oyster<\/p>\n

3. 1925 to 1935
\n• Launch of the Oyster
\n• Prince
\n• Investment in advertising and marketing
\n• Early automatic watches and Rolex
\n• Birth of the Perpetual<\/p>\n

4. 1935 to 1945
\n• Marketing the Perpetual
\n• World War II and its effects on Rolex
\n• Launch of the Datejust
\n• Rolex enters the US Market
\n• The Wilsdorf Foundation<\/p>\n

5. 1945 to 1955
\n• Relationship with JWT advertising
\n• Rolex Vade Mecum
\n• Repositioning of the brand
\n• Wilsdorf steps back and Jenneret\/Heiniger take over
\n• Birth of the ‘Professional’ Rolex Explorer, Submariner and GMT Master<\/p>\n

6. 1955 to 1965
\n• An era of massive expansion
\n• Birth of the Day-Date
\n• Helsinki and the 1958 Master Catalogue
\n• Wilsdorf passes away
\n• ‘Men who guide the destinies of the world’ campaign
\n• Launch of the failures, Milgauss\/TruBeat
\n• Introduction of the 15XX calibre, the most important in the firm’s history
\n• Launch of the lady’s Datejust<\/p>\n

7. 1965 to 1975
\n• Sea-Dweller
\n• Daytona
\n• Launch of the ‘Champions’ campaign
\n• The ‘Quartz crisis’ and Rolex’s response
\n• Launch of the Cellini range<\/p>\n

8. 1975 to 1985
\n• Launch of the Explorer II
\n• Oysterquartz
\n• Introduction of the 30XX calibre
\n• Rolex and Jack Nicklaus
\n• Rolex awards for enterprise<\/p>\n

9. 1985 to 1995
\n• Launch of the Yachtmaster
\n• The automatic Daytona
\n• Andre Heiniger retirement
\n• Patrick H takes over
\n• Launch of calibre 31XX
\n• Relaunch of the Rolex Prince<\/p>\n

10. 1995 to 2005
\n• The rationalisation of factories begins
\n• Introduction of Maxi-Dials & ceramic bezels
\n• The Aegler factory purchase
\n• A century of Rolex<\/p>\n

11. 2005 to 2015
\n• Yachtmaster II introduced
\n• The Rolex 4130 movement
\n• Launch of the Rolex Sky Dweller
\n• Movement developments
\n• Milgauss reintroduced
\n• Patrick H passes away<\/p>\n

12. 2015 to 2025
\n• Launch of cal 3255
\n• New Air King introduced
\n• Why did most models increase in size?
\n• The reintroduction of coloured dials
\n• Day-Date cloisonné dial
\n• The first titanium watch, Yachtmaster.
\n• Moves upmarket with more precious metal watches.<\/p>\n","protected":false},"featured_media":59283,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[5520],"product_tag":[],"class_list":{"0":"post-59282","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-jewellery-watches","7":"author-by-author-james-dowling","8":"publisher-acc-art-books","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"yoast_head":"\nThe Rolex Legacy - ACC Art Books US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rolex Legacy - ACC Art Books US\" \/>\n<meta property=\"og:description\" content=\"Presented in a slipcase in celebration of 120 years, The Rolex Legacy offers a unique decade-by-decade journey through Rolex’s heritage.1. 1905 to 1915 • Why London? 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• The reintroduction of coloured dials • Day-Date cloisonné dial • The first titanium watch, Yachtmaster. • Moves upmarket with more precious metal watches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books US\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T09:41:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781788843416-04-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/\",\"url\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/\",\"name\":\"The Rolex Legacy - ACC Art Books US\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781788843416-04-1.jpg\",\"datePublished\":\"2025-03-20T20:11:16+00:00\",\"dateModified\":\"2026-02-20T09:41:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/#primaryimage\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781788843416-04-1.jpg\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9781788843416-04-1.jpg\",\"width\":1400,\"height\":1704},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.accartbooks.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/www.accartbooks.com\/us\/books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Rolex Legacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/#website\",\"url\":\"https:\/\/www.accartbooks.com\/us\/\",\"name\":\"ACC Art Books US\",\"description\":\"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.accartbooks.com\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rolex Legacy - ACC Art Books US","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.accartbooks.com\/us\/book\/the-rolex-legacy\/","og_locale":"en_US","og_type":"article","og_title":"The Rolex Legacy - ACC Art Books US","og_description":"Presented in a slipcase in celebration of 120 years, The Rolex Legacy offers a unique decade-by-decade journey through Rolex’s heritage.1. 1905 to 1915 • Why London? 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