{"id":63315,"date":"2025-07-22T17:10:25","date_gmt":"2025-07-22T17:10:25","guid":{"rendered":"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/"},"modified":"2026-01-27T18:11:01","modified_gmt":"2026-01-27T18:11:01","slug":"eventplanner","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/","title":{"rendered":"Eventplanner"},"content":{"rendered":"

Event planner<\/em><\/strong> is the reference work for anyone who wants to turn their event into a huge success. This book will help you to organize all kinds of events, from festivals to team-buildings; from the earliest preparations to the post-event evaluation. It is full of practical tips and handy checklists for budding organizers and professionals alike.  It zooms in on all the most current and most relevant event trends. You will learn how AI can contribute to your event, how you can best ensure the safety of your crew and guests, and how to deal with cyber security and privacy. There is also a brand-new chapter covering the organization of weddings. As a result, Event planner<\/em><\/strong> is a complete toolbox for making your event truly memorable.<\/p>\n","protected":false},"excerpt":{"rendered":"

This book will help you to organize all kinds of events, from festivals to team-buildings; from the earliest preparations to the post-event evaluation.
Foreword 11
\nWhy organise your event? 15
\nWhy? 15
\nEvents as part of
\nthe marketing mix 20
\nWhat is an event? 21
\nEvent objectives 22
\nTypes of objectives 22
\nFormulating objectives 24
\nReturn On Investment 26
\nROI model 26
\nMeasuring 28
\nCreating value 29
\nTarget group 31
\nTarget sub-groups 33
\nOne or more target groups? 33
\nProfile 34
\nNumber of guests 35
\nMicro-events 36
\nI.
\nTeam, action plan and project
\nmanagement 39
\nOrganisational team 39
\nOrganising yourself –
\nor getting others to do it? 40
\nInternal team 43
\nExternal suppliers \/
\nservice providers 44
\nA mix of internal and external? 48
\nA new tool: AI 48
\nAction plan or call sheet 51
\nHow detailed does your
\naction plan need to be? 52
\nProject management for events 54
\nThe ‘classic’ project approach 54
\nThe ‘agile’ project approach –
\nScrum 56
\nII.
\nEvent logistics 61
\nProcess thinking 61
\nProcess chains 62
\nCapacity calculations 66
\nIII.
\nBudget 69
\nDrawing up a budget 69
\nFunctional cost classification 69
\nFixed and variable costs 70
\nCombination of cost
\nassessment methods 71
\nTicket price and strategy 72
\nBusiness case 73
\nCash flow 74
\nCreative business models 74
\nSponsoring 76
\nBudget checklist 77
\nIV.
\nDate, duration and time 81
\nDate 81
\nTarget group 81
\nUnsuitable periods 82
\nWhich days? 82
\nCompetition 83
\nDuration 86
\nTime 87
\nV.
\nConcept and programme 89
\nProgramme elements 89
\nTheme 93
\nEvent concepts and
\nvisitor experience 96
\nThe hero’s journey 98
\nGamification 104
\nCreating concepts 106
\nHybrid & online events 107
\nWhy organise a hybrid or
\nonline event? 108
\nFormat 109
\nInteraction 110
\nBusiness model 111
\nVI.
\nBriefing 113
\nFour elements 113
\nCompany 113
\nEvent 114
\nSupplier 114
\nBudget 116
\nEvent briefing 116
\nVII.
\nPromote your event 119
\nGuest list 119
\nInvitations 121
\nEssential information 122
\nNo-show 123
\nMedium 125
\nDress code 126
\nChecklist for the invitation
\ntrajectory 128
\nMarketing 130
\nMarketing plan 132
\nMedia plan 133
\nContent marketing 135
\nGrowth hacking 137
\nWebsite 140
\nE-mail marketing 143
\nMarketing automation 146
\nGoogle 147
\nAnalytics 149
\nSocial media 149
\nPress 159
\nVIII.
\nPrinting and branding 165
\nLayout and visual identity 165
\nPrinter 167
\nType of paper 169
\nFormat 169
\nPrinting tickets 170
\nVisual images 171
\nChecklist for printing
\nand printed matter 172
\nInvitation trajectory 172
\nDuring the event 172
\nAfter the event 172
\nIX.
\nVenue (location) 175
\nChoosing a venue 175
\nChecklist for venues 176
\nOriginal locations 180
\nTents 182
\nOpen air 183
\nCapacity, room layout and set-up 183
\nMeetings and congresses 185
\nFestive occasions 186
\nEvents abroad 188
\nAccessibility 190
\nX.
\nCatering 193
\nWhich party caterer? 193
\nCulinary choices 198
\nVegetarian food, allergies and
\nintolerances 201
\nNumbers and averages 202
\nDrink 202
\nAppetisers and hors d’oeuvres 204
\nService 204
\nNumber of guests 205
\nHealthy and sustainable catering 205
\nXI.
\nTransport 209
\nOwn transport 209
\nRoute description 209
\nParking 210
\nCyclists 213
\nShuttle service 214
\nOrganised transport 215
\nBus 216
\nTrain 217
\nBoat 217
\nTaxi 217
\nLimousines 218
\nAeroplane or helicopter 218
\nOther methods 219
\nXII.
\nEntertainment and speakers 221
\nFunction 222
\nChecklist entertainment 227
\nSpeakers and moderators 230
\nGreat speakers – and how
\nto find them 232
\nTypes of presentation 233
\nPresentation tips 234
\nDay chairman\/presenter 238
\nXIII.
\nDecoration 243
\nLocation as decor 244
\nDecorative elements 244
\nFloral decoration and the use of
\ngreenery 245
\nThemed decoration 250
\nFurnishings 250
\nLighting 252
\nXIV.
\nEvent technology 255
\nAudio 257
\nSound systems 257
\nMicrophones 258
\nTranslation facilities 259
\nVisual equipment 262
\nProjector\/beamer 262
\nProjection screen 264
\nSmart boards 264
\nPlasma and LCD screens 265
\nVideo walls 265
\nLED screens 265
\nLight 266
\nPodia 267
\nSpecial effects 269
\nLaser show 270
\nVideo show 270
\nFireworks 271
\nRecent developments 271
\n(Live) photograph and
\nvideo captation 272
\nDrones 274
\nInternet 275
\nCapacity? 276
\nInteractive voice systems 280
\nEvent apps 280
\nVideo conferencing 282
\nXV.
\nSecurity, first aid
\nand hostesses 285
\nSecurity and surveillance 285
\nPersonal security 286
\nSecurity meetings for (public)
\nevents 290
\nCrisis communication and
\ndisaster management 291
\nCrowd and traffic management 294
\nTraffic flows 297
\nFire security 298
\nFirst aid and doctors 299
\nSafety first 299
\nWeather monitoring 301
\nHosts and hostesses 301
\nRegistration 304
\nXVI.
\nPermits and insurance 307
\nPermits 307
\nEvent permits 308
\nCopyright, royalties and
\nperformance rights 308
\nExcess noise 308
\nErection of tents, podia,
\nscaffolding and tribunes 309
\nHours of closing 309
\nServing of alcohol 309
\nFood 310
\nFireworks 310
\nDrones 310
\nInsurance 310
\nCivil liability 311
\nMaterial damage 312
\nCancellation 313
\nAccidents involving physical
\ninjury 316
\nMoney 317
\nTransport 317
\nXVII.
\nSustainable events 319
\nSustainable suppliers 320
\nWaste 320
\nTechnology and equipment 322
\nTransport and travel 322
\nCatering 323
\nXVIII.
\nProduction 325
\nProduction office 327
\nKeep calm! 328
\nXIV.
\nCyber security and privacy 331
\nWhy is privacy so important? 331
\nPrivacy legislation 331
\nWhat is cyber security? 333
\nCyber threats 334
\nXX.
\nEvaluation and wind-up 341
\nWind-up 341
\nEvaluation 342
\nPreparations 346
\nEvent 346
\nWind-up 347
\nA thank-you mail 347
\nXXI.
\nWedding planner 349
\nWedding planner or
\nmaster of ceremonies? 349
\nMarriage proposal 350
\nStart with a mood board 350
\nAction plan and planning 351
\nInvitations and RSVP 351
\nWedding procession 352
\nPrinting 352
\nDream venue and catering 353
\nGetting ready for the most
\nwonderful day of your life 355
\nCeremony 355
\nReception and evening
\ndinner & dance 357
\nSeating plan 358
\nXXII.
\nFollow the trends… 361
\neventplanner.net event software 361
\neventplanner.PRO 362
\neventplanner.net-app 362
\neventplanner.tv and podcast 363
\n‘Get Inspired’ events and
\neventplanner.live 363
\nReference works and further
\nreading 364
\nAcknowledgements 366<\/p>\n","protected":false},"featured_media":63316,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[21582],"product_tag":[],"class_list":{"0":"post-63315","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reference","7":"author-by-author-kevin-van-der-straeten","8":"publisher-lannoo-publishers","9":"series-lannoo-campus","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\nEventplanner - ACC Art Books US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eventplanner - ACC Art Books US\" \/>\n<meta property=\"og:description\" content=\"This book will help you to organize all kinds of events, from festivals to team-buildings; from the earliest preparations to the post-event evaluation.Foreword 11 Why organise your event? 15 Why? 15 Events as part of the marketing mix 20 What is an event? 21 Event objectives 22 Types of objectives 22 Formulating objectives 24 Return On Investment 26 ROI model 26 Measuring 28 Creating value 29 Target group 31 Target sub-groups 33 One or more target groups? 33 Profile 34 Number of guests 35 Micro-events 36 I. Team, action plan and project management 39 Organisational team 39 Organising yourself – or getting others to do it? 40 Internal team 43 External suppliers \/ service providers 44 A mix of internal and external? 48 A new tool: AI 48 Action plan or call sheet 51 How detailed does your action plan need to be? 52 Project management for events 54 The ‘classic’ project approach 54 The ‘agile’ project approach – Scrum 56 II. Event logistics 61 Process thinking 61 Process chains 62 Capacity calculations 66 III. Budget 69 Drawing up a budget 69 Functional cost classification 69 Fixed and variable costs 70 Combination of cost assessment methods 71 Ticket price and strategy 72 Business case 73 Cash flow 74 Creative business models 74 Sponsoring 76 Budget checklist 77 IV. Date, duration and time 81 Date 81 Target group 81 Unsuitable periods 82 Which days? 82 Competition 83 Duration 86 Time 87 V. Concept and programme 89 Programme elements 89 Theme 93 Event concepts and visitor experience 96 The hero’s journey 98 Gamification 104 Creating concepts 106 Hybrid & online events 107 Why organise a hybrid or online event? 108 Format 109 Interaction 110 Business model 111 VI. Briefing 113 Four elements 113 Company 113 Event 114 Supplier 114 Budget 116 Event briefing 116 VII. Promote your event 119 Guest list 119 Invitations 121 Essential information 122 No-show 123 Medium 125 Dress code 126 Checklist for the invitation trajectory 128 Marketing 130 Marketing plan 132 Media plan 133 Content marketing 135 Growth hacking 137 Website 140 E-mail marketing 143 Marketing automation 146 Google 147 Analytics 149 Social media 149 Press 159 VIII. Printing and branding 165 Layout and visual identity 165 Printer 167 Type of paper 169 Format 169 Printing tickets 170 Visual images 171 Checklist for printing and printed matter 172 Invitation trajectory 172 During the event 172 After the event 172 IX. Venue (location) 175 Choosing a venue 175 Checklist for venues 176 Original locations 180 Tents 182 Open air 183 Capacity, room layout and set-up 183 Meetings and congresses 185 Festive occasions 186 Events abroad 188 Accessibility 190 X. Catering 193 Which party caterer? 193 Culinary choices 198 Vegetarian food, allergies and intolerances 201 Numbers and averages 202 Drink 202 Appetisers and hors d’oeuvres 204 Service 204 Number of guests 205 Healthy and sustainable catering 205 XI. Transport 209 Own transport 209 Route description 209 Parking 210 Cyclists 213 Shuttle service 214 Organised transport 215 Bus 216 Train 217 Boat 217 Taxi 217 Limousines 218 Aeroplane or helicopter 218 Other methods 219 XII. Entertainment and speakers 221 Function 222 Checklist entertainment 227 Speakers and moderators 230 Great speakers – and how to find them 232 Types of presentation 233 Presentation tips 234 Day chairman\/presenter 238 XIII. Decoration 243 Location as decor 244 Decorative elements 244 Floral decoration and the use of greenery 245 Themed decoration 250 Furnishings 250 Lighting 252 XIV. Event technology 255 Audio 257 Sound systems 257 Microphones 258 Translation facilities 259 Visual equipment 262 Projector\/beamer 262 Projection screen 264 Smart boards 264 Plasma and LCD screens 265 Video walls 265 LED screens 265 Light 266 Podia 267 Special effects 269 Laser show 270 Video show 270 Fireworks 271 Recent developments 271 (Live) photograph and video captation 272 Drones 274 Internet 275 Capacity? 276 Interactive voice systems 280 Event apps 280 Video conferencing 282 XV. Security, first aid and hostesses 285 Security and surveillance 285 Personal security 286 Security meetings for (public) events 290 Crisis communication and disaster management 291 Crowd and traffic management 294 Traffic flows 297 Fire security 298 First aid and doctors 299 Safety first 299 Weather monitoring 301 Hosts and hostesses 301 Registration 304 XVI. Permits and insurance 307 Permits 307 Event permits 308 Copyright, royalties and performance rights 308 Excess noise 308 Erection of tents, podia, scaffolding and tribunes 309 Hours of closing 309 Serving of alcohol 309 Food 310 Fireworks 310 Drones 310 Insurance 310 Civil liability 311 Material damage 312 Cancellation 313 Accidents involving physical injury 316 Money 317 Transport 317 XVII. Sustainable events 319 Sustainable suppliers 320 Waste 320 Technology and equipment 322 Transport and travel 322 Catering 323 XVIII. Production 325 Production office 327 Keep calm! 328 XIV. Cyber security and privacy 331 Why is privacy so important? 331 Privacy legislation 331 What is cyber security? 333 Cyber threats 334 XX. Evaluation and wind-up 341 Wind-up 341 Evaluation 342 Preparations 346 Event 346 Wind-up 347 A thank-you mail 347 XXI. Wedding planner 349 Wedding planner or master of ceremonies? 349 Marriage proposal 350 Start with a mood board 350 Action plan and planning 351 Invitations and RSVP 351 Wedding procession 352 Printing 352 Dream venue and catering 353 Getting ready for the most wonderful day of your life 355 Ceremony 355 Reception and evening dinner & dance 357 Seating plan 358 XXII. Follow the trends… 361 eventplanner.net event software 361 eventplanner.PRO 362 eventplanner.net-app 362 eventplanner.tv and podcast 363 ‘Get Inspired’ events and eventplanner.live 363 Reference works and further reading 364 Acknowledgements 366\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Art Books US\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T18:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401436236-04-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"725\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/\",\"url\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/\",\"name\":\"Eventplanner - ACC Art Books US\",\"isPartOf\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401436236-04-2.jpg\",\"datePublished\":\"2025-07-22T17:10:25+00:00\",\"dateModified\":\"2026-01-27T18:11:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/#primaryimage\",\"url\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401436236-04-2.jpg\",\"contentUrl\":\"https:\/\/www.accartbooks.com\/app\/uploads\/books\/9789401436236-04-2.jpg\",\"width\":2010,\"height\":2837},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.accartbooks.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/www.accartbooks.com\/us\/books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Eventplanner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.accartbooks.com\/us\/#website\",\"url\":\"https:\/\/www.accartbooks.com\/us\/\",\"name\":\"ACC Art Books US\",\"description\":\"One of the world\u2019s leading publishers and distributors of books on the arts and visual culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.accartbooks.com\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eventplanner - ACC Art Books US","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.accartbooks.com\/us\/book\/eventplanner\/","og_locale":"en_US","og_type":"article","og_title":"Eventplanner - ACC Art Books US","og_description":"This book will help you to organize all kinds of events, from festivals to team-buildings; from the earliest preparations to the post-event evaluation.Foreword 11 Why organise your event? 15 Why? 15 Events as part of the marketing mix 20 What is an event? 21 Event objectives 22 Types of objectives 22 Formulating objectives 24 Return On Investment 26 ROI model 26 Measuring 28 Creating value 29 Target group 31 Target sub-groups 33 One or more target groups? 33 Profile 34 Number of guests 35 Micro-events 36 I. 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