{"id":72977,"date":"2026-04-16T15:10:56","date_gmt":"2026-04-16T15:10:56","guid":{"rendered":"https:\/\/www.accartbooks.com\/us\/book\/nueva-vision\/"},"modified":"2026-04-17T15:10:42","modified_gmt":"2026-04-17T15:10:42","slug":"nueva-vision","status":"publish","type":"product","link":"https:\/\/www.accartbooks.com\/us\/book\/nueva-vision\/","title":{"rendered":"NUEVA VISION"},"content":{"rendered":"<p><strong><em>NUEVA VISION &ndash; Graphic Design for the Arts in Argentina 1940&ndash;1976<\/em><\/strong> presents a comprehensive study of Argentina&rsquo;s vibrant visual culture during a transformative period for the arts. Through meticulous documentation and high-quality reproductions, authors Jelle Jespers, Andrea Gergich, and Rub&eacute;n Fontana explore how graphic design shaped cultural institutions, theater productions, and visual arts communication. The book highlights the creativity and innovation of designers who merged European avant-garde influences with local artistic traditions, producing works that were visually striking, socially engaged, and culturally resonant. Featuring over 250 images, including posters, exhibition catalogs, and ephemeral graphics, this volume offers a nuanced understanding of the intersection between design, performance, and institutional identity. Essays by leading scholars contextualize the works within Argentina&rsquo;s social, political, and artistic climate, providing critical insights into the country&rsquo;s mid-20th-century design heritage. <strong><em>Nueva Vision<\/em><\/strong> is an essential resource for designers, art historians, academics and students, curators, and collectors interested in Latin American modernism and the global history of graphic arts.<\/p>\n<p>Text in English and Spanish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A definitive exploration of Argentina&rsquo;s mid-century graphic design and its impact on the arts. Text in English and Spanish.<br \/>(1) Foreword, (2) Some Preliminary words, (3) Introduction, (4) Abstract and non-figurative trends. Between art and design, (5) Works 1940-59, (6) The developments of new languages, (7) Works 1960-69, (8) The end of an era, (9) Works 1970-76, (10) Bibliography, (11) Biographies<\/p>\n","protected":false},"featured_media":72978,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-72977","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","7":"author-by-author-andrea-gergich","8":"author-by-author-jelle-jespers","9":"author-by-author-ruben-fontana","10":"publisher-hopperfuchs","12":"first","13":"instock","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NUEVA VISION - ACC Art Books US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accartbooks.com\/us\/book\/nueva-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NUEVA VISION - ACC Art Books US\" \/>\n<meta property=\"og:description\" content=\"A definitive exploration of Argentina&rsquo;s mid-century graphic design and its impact on the arts. 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