Ovando
Wild and Refined, Organic and Crafted
- Founder’s Personal Story – An intimate narrative of Sandra de Ovando’s journey from Mexico to building a luxury floral brand in New York
- More Than a Portfolio – A storytelling-driven book that explores inspiration, heritage, and entrepreneurship
- Strong Brand Identity – Clearly articulates Ovando’s philosophy: Wild and Refined, Organic and Crafted
- Distinctive Design Philosophy – Emphasis on striking contrasts (hard/soft, organic/crafted) that define the brand’s aesthetic
- Stunning Photography – Features sculptural, immersive floral arrangements captured through compelling imagery
- Signature Style – Showcases iconic cacti, succulents, and orchids central to Ovando’s identity
- Seasonal & Event Design – Highlights luxury seasonal collections and large-scale event installations
- Established Luxury Presence – Documents the growth of a celebrated brand with multiple high-end locations
- Art Meets Commerce – Positions Ovando as both an artistic vision and a successful luxury enterprise
Ovando: Wild and Refined, Organic and Crafted is a portrait of Sandra de Ovando and her vibrant floral design studio, Ovando. More than a portfolio, the book tells the story of her journey—from her upbringing in Mexico, where bold colors, rich traditions, and early experiences in nature shaped her artistic sensibility, to the opening of her first flower shops in New York City. Ovando, now a celebrated brand with locations in New York City, Southampton, West Palm Beach and Miami, Florida, blossoms on every page.
At the heart of the book is her design philosophy: a balance of contrasts—wild and refined, organic and crafted, hard and soft. Through striking photography, readers experience her immersive arrangements, each a world of its own. Featuring signature cacti, succulents, and orchids, seasonal collections, and grand-scale events, the book expresses Ovando as both an artistic vision and a luxury brand.
- Publisher
- Pointed Leaf Press
- ISBN
- 9781938461804
- Publish date
- 10th Nov 2026
- Binding
- Hardback
- Territory
- USA & Canada
- Size
- 10 in x 12.75 in
- Pages
- 176 Pages
- Illustrations
- 120 color
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