50th Anniversary of the Summer of Love

It’s been 50 years since the Summer of Love. Why is that so important, you ask? In 1967, nearly 100,000 people travelled to San Francisco, more specifically Haight, to spread the message of love in a time when war was prevalent. Haight was the centre of the hippie movement, and the young residents embodied the hippie fashion and mantra of the time. The people there ranged from beat poets to passionate music-lovers, to those who explored the experimental art scene. Little did they know at the time the influence they would have over popular culture today.

The summer of 1967 was filled with optimism about the future, and anti-war protests that broadcast a message of love and peace. By the time autumn hit in 1967 many of the hippies had left, and their moment of activism slowly dwindled. But the brightness from the Summer of Love shines on in San Francisco today, and the messages they spread are still in people’s minds. The summer of 1967 has certainly left its stamp!

In an ode to this revolutionary time, we have released a new title – Happy Daze: The Summers of Love. This book commemorates the half-centenary, as well as coinciding with events across San Francisco and California. Happy Daze: The Summers of Love collects truly great pictures from festivals such as Woodstock, and includes some of the biggest stars: Jimi Hendrix, the Grateful Dead and The Doors, to name a few!

Images taken from Happy Daze: The Summers of Love´╗┐