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Group of 4 with arms around one another, on cover of 'Does Your Brand Care? Building a Better World. The C A R E-principles', by Lannoo Publishers.

Does Your Brand Care

Building a Better World. The C A R E-principles

By (author) Isabel Verstraete


  • C A R E model: simple principles for sustainable success
  • Packed with cases from all sectors
  • Applicable for small and large brands
Full Description

We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.

About the Author
Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.
Lannoo Publishers
11th May 2021
Paperback / softback
USA & Canada
6.69 in x 9.45 in
200 Pages
20 color
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