Speak up now!
Marketing in times of climate crises
- Explores the challenges and opportunities for companies that want to contribute to the sustainability of the planet
- Offers practical communication models and inspiring case studies
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
- Lannoo Publishers
- 6th Jan 2023
- Paperback / softback
- USA & Canada
- 6.69 in x 9.45 in
- 200 Pages