Speak up now!
Marketing in times of climate crises
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- Explores the challenges and opportunities for companies that want to contribute to the sustainability of the planet
- Offers practical communication models and inspiring case studies
Full Description
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
Specifications
- Publisher
- Lannoo Publishers
- ISBN
- 9789401486255
- Published
- 6th Jan 2023
- Binding
- Paperback / softback
- Territory
- USA & Canada
- Size
- 6.69 in x 9.45 in
- Pages
- 200 Pages
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