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Male in denim shirt, bronze sculpture for head, holding smiling yellow emoji in one hand and earth in the other, on blue cover, 'The Offer You Can't Refuse', by Lannoo Publishers.

The Offer You Can't Refuse

What If Customers Want More Than Excellent Service?

By (author) Steven Van Belleghem


  • A new book from a visionary keynote speaker who specializes in customer-centric thinking and the evolution of corporate responsiveness
  • Offers concrete applications of the social dimension of customer relations
  • Contains three components for sustainable success
  • Named one of 2020's Top 10 Business Books by Forbes Magazine
Full Description

How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

About the Author
Steven Van Belleghem is an expert in customer centricity in a digital world. He is a highly sought-after speaker for congresses, company meetings and events all over the world. Steven is also partner consultancy company Nexxworks, co-founder of Zembro and of content creation bureau Snackbytes.
Lannoo Publishers
5th Nov 2020
Paperback / softback
USA & Canada
6.69 in x 9.45 in
256 Pages
25 color
Name of series
Lannoo Campus
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