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The Retail Innovation Toolkit

The Retail Innovation Toolkit

42 Category Management Tools for Growth

By (author) Constant Berkhout


  • 42 practical tools for growth
  • Accessible through the many practical examples, frameworks and case studies
  • Innovative vision on category management through crossover with ideas from Experience Design and product innovation
Full Description


  • design an enjoyable and/or eff­icient shopper experience.
  • adapt your retail format to new societal trends while keeping the retail brand differentiating.
  • energize supplier-retailer relationships and face the challenges ahead in an open and a collaborative way.

Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an inclusive and a sustainable society call for new ways of defining the future together.

Everyone needs to be mobilized, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately.

The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilize collaboration within and among retailer and supplier organizations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.

About the Author

Constant Berkhout is a thought leader in the areas of retail marketing and shopper psychology. Through his own consultancy, he works with retailers and suppliers on retail format development, category management strategy, data analytics and shopper marketing.

Lannoo Publishers
21st Jun 2021
Digital download
USA & Canada
216 Pages
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