Taylor Swift – V & A London, UK
27 Jul — 8 Sep 2024
This theatrical trail will mark the success of Taylor Swift’s UK tour and celebrate the creativity of her costumes, lyrics and music videos as well as exploring the global phenomenon of the pop icon. Each of the 13 stops on the trail will showcase a chapter in the songbook of Taylor’s career and spotlight a particular era of her music and prolific songwriting.
Costume and accessories on loan from Taylor’s personal archive will be on display, from customised cowboy boots worn during her breakout success as a country singer in 2007, to the jet-black ruffled shoulder dress worn in the most recent music video for her single Fortnight (2024).
The costumes will sit alongside instruments, music awards, storyboards and previously unseen archive which will explore her childhood and recording legacy. Dive into the artist’s personal world and creativity, celebrating her ground-breaking impact on the world stage and the Swiftie fandom.
Each intervention will present some of Taylor’s most iconic looks in dialogue with V&A objects as well as the architecture of the museum.
“We are delighted to be able to display a range of iconic looks worn by Taylor Swift at the V&A this summer, each celebrating a chapter in the artist’s musical journey. Taylor Swift’s songs, like objects, tell stories, often drawing from art, history and literature. We hope this theatrical trail across the museum will inspire curious visitors to discover more about the performer, her creativity and V&A objects.”
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