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The Perfect Pitch

The Perfect Pitch

A structured Method to Convince Decision-Makers

By (author) Benjamin Beeckmans
By (author) Bruno Wattenbergh

£22.50

Publishing 12th Oct 2026
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    • Delivers both the “why” behind pitching and the exact steps to make it work
    • Built on real investor logic, not guesswork
    • Helps you not just present your project, but refine, test, and strengthen it from day one
    Full Description

    This book is a practical guide to mastering the art of pitching. It explains how to structure a compelling pitch by combining storytelling, clear logic, and an understanding of how decisions are really made. Blending psychology with real-world experience, it provides a step-by-step method, tools, and checklists to help entrepreneurs, executives, and professionals persuade any audience and turn ideas into convincing, fundable projects.

    About the Author

    Benjamin Beeckmans is the former Director of Company-Specific Programmes; he currently teaches Entrepreneurship at SBS and is the CCO at Paynovate. Bruno Wattenbergh is Senior Advisor and Ambassador for Innovation at EY and the Academic Director of the Solvay EMBA and Accelerated Management Programme.

    Specifications
    Publisher
    Lannoo Publishers
    ISBN
    9789059967854
    Publish date
    12th Oct 2026
    Binding
    Paperback / softback
    Territory
    World excluding Benelux France, Switzerland & Scandinavia
    Size
    200 mm x 150 mm
    Pages
    160 Pages
    Name of series
    Academia Press
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