Moss
My Look Back on NY’s Golden Age of Advertising
- Moss is a memoir by the visionary advertising executive Charlie Moss— best known for co-creating the“I ♥ NY” campaign. It was published posthumously by his widow, Susan Calhoun Moss
- Moss is a memoir by a legendary ad man that’s bound to inspire everyone from industry giants to those just starting out— while offering an intimate window into the life and times of one of America’s most creative minds, during New York’s golden age of advertising
Everyone gets to live one life, but somehow Charlie Moss lived many—with stunning success. From his early days as a child actor, starring in the 1953 Oscar-nominated film Little Fugitive to his decades-spanning career as the visionary behind many of America’s most iconic advertising campaigns, Moss was indefatigable, with a brilliant, creative mind and a cadre of collaborators who, together, created a culture-defining era.
Whether you work in advertising, or just consume it, Moss is a must-read memoir by an industry pioneer. A heartfelt and lighthearted window into a world before AI-generated slogans and social media feeds. To a time when the Brooklyn-born son of a shyster— with hunger, talent, and humour could become something his dad always wanted to be: a millionaire. But more than that: have fun, and find the love of his life, doing it.
- Publisher
- ORO Editions
- ISBN
- 9781972474297
- Publish date
- 8th Feb 2027
- Binding
- Hardback
- Territory
- World excluding USA, Canada, Singapore, Thailand, Vietnam, Cambodia, Indonesia, Brunei, Philippines, Malaysia, and Australasia. India non-exclusive.
- Size
- 203 mm x 140 mm
- Pages
- 256 Pages
- Illustrations
- color
Distributed by ACC Art Books
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