Sukita: Eternity – Limited Edition –  More Information

White cover with number '10' made from blue, beige and orange shapes with 10 Principles of Good Design Today in blue font

10 Principles of Good Design Today

By (author) Agata Toromanoff


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  • Presents projects from around the world, by iconic designers
Full Description

The 10 principles of good design set out by Dieter Rams in 1995 has influenced and inspired a new generation of designers in search of the perfect balance between practicality, simplicity and aesthetics.

What does good design mean in the 21st century? How have the 10 principles influenced modern design? In this book, established and emerging designers tell us how they understand and put these rules into practice thereby contributing to the definition of what good design in the 21st century means, according to the criteria defined by Rams.

The book showcases contemporary products from around the globe; a host of work by iconic designers, such as NENDO, NERI & HU, LARA BOHINC and so on.

About the Author

Agata Toromanoff is an art and design historian. She has worked for collectors and galleries, and has curated and managed numerous contemporary art projects. As well as writing features for the art press, she is the author of Chairs by Architects, Vases 250 state of-the-art designs and Sofas - 340 Iconic Designs. Her works have been translated into French, Italian, German, Korean and Chinese and released around the world.

Look Inside
Artpower International
10th Jan 2022
285 mm x 215 mm
240 Pages
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