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A Sign Is

A Sign Is

By (author) Jeffrey Ludlow

£26.95

Publishing 12th May 2025
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    • An astute collection of essays, that uncovers how and why signage looks the way it does and how it relates to our society at large
    • Beyond being a book for the design invested, it is also for those who are curious to discover how design shapes our world and surroundings
    • A primary audience consists of practitioners and students within the professional fields of signage & wayfinding and graphic design as well as the peripheral design fields of urban planning, architecture, and design
    Full Description

    An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object. The book blends historical overview, graphic taxonomy, and design criticism on 11 signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.

    About the Author

    Jeffrey Ludlow, an award-winning designer within signage & wayfinding, where his work spans from CCTV building in Beijing, Apple Park in Cupertino and a variety of cultural venues globally. Prior to POR studio, he was the creative director of Bruce Mau Studio and worked as art director at 2 x 4.

    Specifications
    Publisher
    ORO Editions
    ISBN
    9781961856721
    Publish date
    12th May 2025
    Binding
    Paperback / softback
    Territory
    World excluding USA, Canada, Australasia & Asia (except Japan; China non-exclusive)
    Size
    203 mm x 147 mm
    Pages
    300 Pages
    Illustrations
    250 color
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