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Birra Peroni

Birra Peroni

The Gaze of Others

By (author) Daniela Brignone
By (author) Massimo Siragusa

£30.00

Publishing 9th Nov 2020
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  • One of the historical symbols of Italian production excellence. Birra Peroni is known throughout the world, thanks to a consolidated presence on foreign markets
Full Description
Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets.

The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni’s Historical Archive – dedicated to factories, advertising communication and the consumer community – which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today.

Text in English and Italian.
Specifications
Publisher
Silvana
ISBN
9788836643981
Publish date
9th Nov 2020
Binding
Hardback
Territory
UK, Ireland, Scandinavia, Iceland, Germany, Eastern Europe, & Austria. Arab States non-exclusive
Size
280 mm x 240 mm
Pages
136 Pages
Illustrations
100 color
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