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Waiter's hand holding silver tray with Birra Peroni Beer bottle and glass full of beer, cream cover, BIRRA PERONI in black font above.

Birra Peroni

The Gaze of Others

By (author) Daniela Brignone
By (author) Massimo Siragusa


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  • One of the historical symbols of Italian production excellence. Birra Peroni is known throughout the world, thanks to a consolidated presence on foreign markets
Full Description

Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets.

The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni’s Historical Archive – dedicated to factories, advertising communication and the consumer community – which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today.

Text in English and Italian.

9th Nov 2020
UK, Ireland, Scandinavia, Iceland, Germany, Eastern Europe, & Austria. Arab States non-exclusive
280 mm x 240 mm
136 Pages
100 color
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