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Design Fusion

Design Fusion

Deconstructing West and East

By (author) Jamy Yang

£30.00

Released 25th Sep 2020
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  • Jamy Yang's design work covers a wide range from glasses, suitcases, airplane cabins, and home products to intelligent hardware
  • Home-grown Chinese industrial design has evolved considerably in the past 20 years, and this book casts considerable light on one of its major figures
Full Description

Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China.

This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.

Contents: Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.

About the Author
Jamy Yang attended Zhejiang University and China Academy of Art, where he studied design for seven years. He completed his Industrial Design postgraduate studies in Germany on a full scholarship, going on to design for Siemens at their Munich headquarters. He has won many prestigious global design awards, including the iF Product Design Award and the Red Dot Design Award and has partnered with major global brands like Boeing, Audi, Bosch, Schneider, Hermes, Absolut Vodka, iNATUZZI, Coca-Cola, Steelcase, Issey Miyake, and Swatch. In 2014 he founded the Yang Design Museum in Beijing.
Specifications
Publisher
ACC Art Books
ISBN
9781788840774
Released
25th Sep 2020
Binding
Hardback
Size
230 mm x 190 mm
Pages
272 Pages
Illustrations
181 color, 51 b&w
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