NEW from ACC Art Books & Iconic Images – Limited Edition: David Bowie IconClick here to order

Does Your Brand Care

Does Your Brand Care

Building a Better World. The C A R E-principles

By (author) Isabel Verstraete

£30.00

Publishing 8th Mar 2021
Register interest

    Privacy Policy

    Log in to add this to your wishlist.
    • C A R E model: simple principles for sustainable success
    • Packed with cases from all sectors
    • Applicable for small and large brands
    Full Description
    We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
    About the Author
    Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.
    Specifications
    Publisher
    Lannoo Publishers
    ISBN
    9789401475037
    Publish date
    8th Mar 2021
    Binding
    Paperback / softback
    Territory
    World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
    Size
    240 mm x 170 mm
    Pages
    200 Pages
    Illustrations
    20 color
    Recently Viewed

    Please log-in or create an account to see your recent items.