Graphic Life

Michael Gericke's design work lies at the intersection of image making, communications, and the built environment, and encompasses a wide-range of design areas, including visual identities, environmental graphics, posters, e-media, exhibitions, books, and advertising. His identity work is widely seen and includes 'One Laptop Per Child' - an initiative with MIT that provides low-cost computers to underprivileged children around the world, PRI (Public Radio International); the Big Ten athletic/collegiate conference, the 'AirTrain' that connects Manhattan to Newark and JFK International Airports; Citibank, 21st Century Fox, the 1994 FIFA World Cup soccer games that were held in the United States; the United States' bid for the 2022 World Cup, CBS's television coverage of the Winter Olympic Games, and the identity, events, signage, promotions, and advertising for Rockefeller Center and its iconic Top of the Rock Observation Deck. Michael's cultural work includes the recently reopened Smithsonian's Cooper Hewitt National Design Museum, the Guggenheim's new museum in Abu Dhabi and the 100th anniversary exhibition for the New York Public Library's iconic 42nd Street Schwartzman Building.