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Bright orange and yellow cover featuring a faint orange head and shoulders sketch of a person with a thoughtful expression and Humanizing Strategy How to Master Emotions, Values and Beliefs When You Execute Plans in white and purple

Humanizing Strategy

How to Master Emotions, Values and Beliefs When You Execute Plans

By (author) Geert Vercaeren


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  • Based on more than 25 years of experience
  • Unique perspective that emphasises values, beliefs and emotions
  • Unconventional approach
Full Description
Strategy execution is complex. Three out of four organisations fail to implement their strategies, despite consultancies, literature on the subject and all available best practices. But why exactly do most strategies fail? Based on leading research, real stories, case studies and practical tools, the author takes you into the world of values, beliefs, emotions and often hidden underlying motivational forces that influence individual and collective behaviour in organisations. He shows how consciously and effectively dealing with these human dynamics, often neglected in the strategic process, has a major influence on the performance of your organization and the successful realisation of your strategy. If you are serious about making your strategy a success, have the urge to keep asking "why", and have the courage to take a less conventional approach, this book will inspire you.
About the Author
Geert Vercaeren is a senior business consultant and coach with over 25 years of experience leading complex business transformation, organisational development and HR transformation projects.
Lannoo Publishers
26th Feb 2021
World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
240 mm x 170 mm
240 Pages
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