Italian Olive Oil Tins
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- Between industrial progress and artistic research, the Guatelli Collection of oil cans traces the developments of advertising graphics between the 19th and 20th centuries
Full DescriptionThe Guatelli Collection is the most important collection of tin boxes for olive oil, from those for export to the ones destined for the domestic market, produced between the end of the nineteenth century and the end of the Second World War. The prestige of the collection lies in the fact that it features the first clichés that served as a reference for the print of the entire production: they are a clear testimony of how, in the late nineteenth and twentieth centuries, in Liguria and particularly in the city of Imperia, as a result of the increase in the production of olive oil, establishments were set up to provide lithographed tinplate packagings for the Italian exporting industry. So began the happy marriage between technological and industrial progress and artistic research that led to excellent results, not only from the commercial point of view but also as a means of transmitting the taste and the new languages of art, which were allowed to reach an ever wider audience. Text in English and Italian.
- 21st Feb 2020
- UK, Ireland, Scandinavia, Iceland, Germany, Eastern Europe, & Austria. Arab States non-exclusive
- 280 mm x 240 mm
- 168 Pages
- 160 color