L'Atelier Five

The founder of L’Atelier Five, Saina Attaoui, crafts unique experiences, collaborating with top luxury brands while staying true to her passion for authenticity and craftsmanship. Throughout her journey, Saina has been driven by her love of storytelling, her determination to break through male-dominated industries, and her unyielding passion for design. Her entrepreneurial spirit is grounded in the belief that great design is not just about aesthetics but about connecting with people on an emotional level. Hélène Le Blanc is a consultant and writer specialised in luxury branding and digital media strategy. Hélène is a frequent conference speaker and lecturer. She also authors a well-regarded blog entitled The Luxe Chronicles, which explores issues pertaining to the changing nature of the luxury industry. It is written from the perspective of a consumer of luxury goods and services, a voice frequently missing from the conversation on luxury. Hélène holds a Bachelor of Arts from McGill University in Montreal as well as degrees in Common Law and Civil Law from McGill Law School. Hélène has lived in New York City, London and is currently based in Paris.