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Book cover of Marketing: Reinventing the Basics. Published by Lannoo Publishers.

Marketing

Reinventing the Basics

By (author) Igor Nowé

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  • Evolution of marketing throughout the years, based on the changes in consumer behaviour
Full Description

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

About the Author

Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.

Specifications
Publisher
Lannoo Publishers
ISBN
9789020934052
Published
12th May 2025
Binding
Paperback / softback
Territory
World excluding Benelux France, Switzerland & Scandinavia
Size
240 mm x 170 mm
Pages
200 Pages
Name of series
Lannoo Campus
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