NeoNarratives
Building Brands for the Next Decades
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- Including interviews with influential minds behind: Spotify, Cowboy Bikes, UNIMATIC, IKEA, Light Phone, Are
Full Description
In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
Text in English and German.
Specifications
- Publisher
- Avedition Gmbh
- ISBN
- 9783899864397
- Publish date
- 10th Nov 2025
- Binding
- Hardback
- Territory
- World excluding Benelux, Germany, Austria, Switzerland, Scandinavia, Laos, Cambodia, Brunei, Maldives and the Far East (except Japan)
- Size
- 240 mm x 310 mm
- Pages
- 300 Pages
Distributed by ACC Art Books
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