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3 triangular boxes on white cover, Regional Product Packaging in white font on beige banner to centre

Regional Product Packaging

Edited by Yang Meng


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  • Packaging is vital for promoting local products and culture; this book collects innovative examples from around the world
  • Flat plans of the packaging and analysis of their designs are included, alongside an introduction to each product and its origins
  • Of interest to design students
Full Description

With the rapid development of the cultural tourism industry, how can local products be introduced to the market? The answer is, of course, through their packaging. Featuring the exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal, Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of each piece of packaging demonstrate its structure, and the design is explored in detail.

About the Author

Yang Meng is the Vice President, associate professor, and master tutor at Shenyang Aerospace University. His research centres mainly on the regional characteristics of cultural symbols and brand design, as well as the problem of transforming cultural heritage resources into design.

Look Inside
Images Publishing
6th Jun 2018
275 mm x 215 mm
240 Pages
540 color
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