Relishing Marketing
Illustrations of Food & Drink Packaging
Log in to add this to your wishlist.
Share This Book...
- Showcases a global representation of branding and graphic design strategies for food and drink packaging
- Provides strong insight into how innovative illustration can translate to effective sales
- Includes rich photographic detail, high-quality illustrations, and detailed descriptions of each product, and the designer's thinking of each motif
- Covers packaging design ideas for a wide variety of food and beverage models, from small- to large-scale industries
Full Description
Packaging is now something more than simple containers; it’s a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
Specifications
- Publisher
- Images Publishing
- ISBN
- 9781864707090
- Published
- 16th Jan 2017
- Binding
- Hardback
- Territory
- World
- Size
- 285 mm x 230 mm
- Pages
- 256 Pages
- Illustrations
- 400 color
Distributed by ACC Art Books
View All
Our Catalogues
Our Catalogues
Recently Viewed
Please log-in or create an account to see your recent items.