Rare Special Editions available for ACC Art Books –  More Information

Beige female face, eye closed, red lipstick, on dark green cover, SELLERS OF DREAMS Fifty years of the advertising of beauty products 1920-1970 in white, red and cream font to right.

Sellers of Dreams

Fifty years of the advertising of beauty products 1920-1970

By (author) Ruth Artmonsky


Log in to add this to your wishlist.
  • A comprehensive look at the history of the history of beauty-product advertising
  • This book charts the skills of the advertiser promising to make beauty-dreams come true
Full Description
From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing ‘healthy’ products that could beautify without harming; others were chancers climbing on the band wagon. Most beauty product manufacturers started with one or two specialised products – for the hair or nails or skin – but eventually all involved in the beauty industry seemed to be selling everything – from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales.

Advertising for beauty products moved with social trends – from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams – to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser’s skills in promising dreams would come true.

Artmonsky Arts
7th Dec 2020
Paperback / softback
175 mm x 215 mm
284 Pages
284 color
Recently Viewed

Please log-in or create an account to see your recent items.