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The Channel Whisperer

The Channel Whisperer

How to Recruit, Manage and Develop Your Distributors

By (author) Paul Sysmans

£29.95

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  • One of the first books to tackle every aspect of dealing with distributors
  • Features a chronological, easily applicable and international approach
  • Contains useful templates
Full Description
Dealing with distributors can be hard. They are constantly looking for better and exclusive deals, form a bad fit with your company's strategy, do not spend enough time on your products and rely too heavily on your support. At least, that is the viewpoint of many managers. However, getting a better result from the cooperation with distributors starts at your own organisation. Distributors aren't just clients, but an essential extension to your own organisation. That means they should be treated as such. Because why would your distributor want to work exclusively for your organisation? Once organisations start tweaking their attitude towards distributors in the right ways, they will undoubtedly only stand to gain from their cooperation with distributors.
Specifications
Publisher
Lannoo Publishers
ISBN
9789401450478
Published
25th Jun 2018
Binding
Paperback / softback
Territory
World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
Size
240 mm x 170 mm
Pages
200 Pages
Illustrations
15 color, 20 b&w
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