Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World
puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.