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Book cover of The Perfect Pitch: A structured Method to Convince Decision-Makers; featuring origami of a gold lion. Published by Lannoo Publishers.

The Perfect Pitch

A structured Method to Convince Decision-Makers

By (author) Benjamin Beeckmans
By (author) Bruno Wattenbergh

£22.50

  • Delivers both the “why” behind pitching and the exact steps to make it work
  • Built on real investor logic, not guesswork
  • Helps you not just present your project, but refine, test, and strengthen it from day one
Full Description

This book is a practical guide to mastering the art of pitching. It explains how to structure a compelling pitch by combining storytelling, clear logic, and an understanding of how decisions are really made. Blending psychology with real-world experience, it provides a step-by-step method, tools, and checklists to help entrepreneurs, executives, and professionals persuade any audience and turn ideas into convincing, fundable projects.

About the Author

Benjamin Beeckmans is the former Director of Company-Specific Programmes; he currently teaches Entrepreneurship at SBS and is the CCO at Paynovate. Bruno Wattenbergh is Senior Advisor and Ambassador for Innovation at EY and the Academic Director of the Solvay EMBA and Accelerated Management Programme.

Specifications
Publisher
Lannoo Publishers
ISBN
9789059967854
Published
22nd Sep 2026
Binding
Paperback / softback
Territory
World excluding Benelux France, Switzerland & Scandinavia
Size
200 mm x 150 mm
Pages
160 Pages
Name of series
Academia Press
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